Running on a campaign of change, President-elect Barack Obama took the election in an electoral landslide. (Pause for cyber cheers and cyber boos…) And while people are generally used to politicians backtracking on their election platforms, Obama has already made good on his continued promise to enact change. And it came in the form of the newly launched website Change.gov.
The interactive website is just one more way Obama is harnessing the amazing power inherent in the internet. He used it to great success during his campaign, finishing the story of triumph that looked to be Howard Dean’s in 2004. That is, had he not done this.
Enacting a viral campaign, Obama won over the youth vote and organized masses of people in unprecedented numbers. He even hired Chris Hughes, better known as the co-founder of Facebook, to coordinate his social networking campaign. Under his direction, My.BarackObama.com served as the social networking hub where all the supporters could congregate online. This far exceeded any online efforts from the McCain camp.