Why Do We Blog?

Blogging seems like such an established part of the web experience that it’s easy to forget it’s only been in our lives for eleven years. If fact, if you’re on the hunt for the beginnings of the web log, you will eventually find yourself in April of 1997 at Dave Winer’s blog, Scripting News. By our eyes, jaded with eleven years worth of blog improvement, this first post looks unimpressive.

Impressive or not, however, it would prove the catalyst that sparked an online revolution. And, somehow, that first post (nothing more than a small string of words and links) became the precursor to the more established, higher tech blogs of today.

But there is still a fundamental question at the bottom of the phenomenon—what made this odd viral form of information exchange take off so quickly and so pervasively? In light of our busy schedules and the time commitment it requires, why do we sit down at the end of the day to blog?
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Blog Action Day 2008

Today is Blog Action Day. If you don’t know what that is, it’s when bloggers from around the world unite to talk about a specific subject that affects us all. The idea behind it is simple; if we can get enough people to to talk about a social concern, maybe we can do something about it and make a difference. Last year the topic was the environment, and this year we’re talking about poverty. Currently, blog action day has over 11,000 blogs participating with an estimated combined audience of over 12 million. We feel here at iePlexus that since we’re a big advocate of blogging, it was natural for us to participate in this great cause and encourage the same from our clients and readers. It’s important to sometimes take a step back from business and realize that we all have a social responsibility to help others and contribute to the greater good. As a business, iePlexus has also taken steps to reach out, providing no-cost services to community organizers and churches, and participating in charity events to benefit programs like Habitat for Humanity.
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Online Market Dominated by 30 and Under Crowd

Multi-million dollar businesses usually conjure images of men in power suits wheeling and dealing with the aid of brandy and cigars. But Armani suits may just have to make way for Abercrombie denim, because the online market has forever changed the face of high powered business endeavors. As we move further into a technological age, the 30 and under crowd continues to dominate some of our most well-known companies.

If you don’t believe it, look a little closer at the faces behind Facebook, YouTube, Mozilla, WordPress, and Digg. What do they all have in common? For one, each company has a net worth over $30 million. But a more telling similarity is that each entrepreneur has yet to see 31 birthday candles. And they’re not the only examples. Check out the Top 50 Entrepreneurs Under 30.

Right now, no one believes more in the moneymaking power of the internet than Johns Wu. He recently sold his blog, Bankaholic.com, for $15 million. And at the age of twenty-two, Wu is just one example of how the internet has opened entrepreneurial opportunities for web savvy youngsters.
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“iePlexus, I wanted to share my good news…”

iePlexus,

I wanted to share my good news with you! I made my first sale this last Thursday and I’ve received an order a day since then! I think things are finally happening for me! Just wanted to thank you for all the help you’ve given me! (Now that things are picking up, I may need your help again in the future!)

Arliss Zerbe
www.FirstRatePets.com
www.BestPetSuppliesBlog.com

iePlexus,

Per our conversation on September 9, 2008 I received a phone call from Nancy of the Better Business Bureau, stating that they had received several inquiries about my business, Global Opportunity Unlimited LLC, web site and partnership with MyWirelessRep.com. I explained that although I have only been a net marketer for a few months, I have many years of experience in the Electronics, Telecommunications and Computer Industries and that my goal was to provide value to customers and a genuine business opportunity for people who wish to start a home web based business. She explained that although she was impressed with my business plan that I would have to wait a year (June 2009) before they could list my business Global Opportunity Unlimited LLC.

Ron

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Political Relevance Depends on Internet

During election years, we all know people who magically become “political experts.” And with the constant inundation of debates, scandal, and mud slinging, it’s no wonder politics has become the constant fodder fueling our water coolers. But is politics the topic de jour only because it’s an election year? Or is there more to it? A recent list of the 25 most influential people on the web seems to suggest there’s a whole lot more.

Ranking in this list are both Arianna Huffington and Jon Stewart. Huffington is the mastermind behind the hugely successful political blog the HuffingtonPost.com, while Stewart is the host of the irreverent news show and associated website TheDailyShow.com.
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Design Matters

Being what I consider an industry veteran (I’ve been building and marketing websites since 1998), there’s always been one constant that separates the successful sites from those that fail: good design. It’s not the only rule to abide by, but it has very few exceptions. With the plethora of content management systems and website templates out there, it still baffles me that site owners don’t take advantage of these resources and still expect their sub-par design to have a chance against competition. I don’t claim to be the expert on this topic, but I certainly can spot a website where the owner has taken the time to consider form, function and presentation versus one that has enlisted cousin Jim, who’s a “webmaster,” to put together a company’s internet presence. Sure, saving a few bucks on a designer seems like a good idea, until you realize that the only traffic you receive is from a link in the design hall of shame (see this digg and this website). No where is this commandment of good design necessary than in e-commerce. When your site’s main purpose is to convert visitors into sales, a good design can be the pot of gold at the end of the rainbow, and a poor one can stifle even the best marketing. Let’s look at some components of good and bad web design in the e-commerce industry:
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When Blogging Kills

Blogger TombstoneThere is no limit to just how much the internet has revolutionized our world. Not only has information become an immediately accessible commodity, but it has also changed the way people all around the world are working. Especially in the world of blogging, people are able to transform their homes into offices and effectively become their own bosses. While this sounds like every worker’s dream, for many people, home offices quickly become little else than digital sweatshops.

The internet never sleeps, and that means blog workers can’t either. Working in an entity that has no regard for time zones or exhaustion, bloggers constantly feel the pressure to report on the latest and greatest. That means even at the expense of personal health.
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Facebook Better than Porn?

Using A ComputerIn the world of internet searches and usage, there has officially been a changing of the guard. While pornography and adult sites used to reign supreme as the number one reason people flocked to the web, it seems people are now more concerned with updating their MySpace and Facebook pages.

That’s right. Social networking sites are officially more popular with the 18 to 24 year old demographic than porn. Bill Tancer, the author of Click: What Millions of People are Doing Online and Why It Matters, also found that celebrities and politics were hot search topics.

While most people would think trading porn for politics is a step in the right direction, they might be disappointed to find that there is little searching being done for actual political policies or information. Searches are geared instead towards images—especially for vice-presidential hopeful Sarah Palin.
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Viral Marketing

Viral MarketingOne of the fundamental components in advertising is utilizing effective word of mouth. People telling other people about your products or services is an excellent way to build a base and introduce new customers to your business. Many industries rely on word of mouth to support their business model, like real estate, where your success can sometimes depend solely on who you know. Of course the quality of your product or service has something to do with the success of this word of mouth, but not always. I’ve known some really successful people in business who were much better at socializing than the actual work. The bottom line is word of mouth advertising is an important practice to understand, especially for the business owner looking to market for minimal dollars.
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Google’s New Browser – Google Chrome

Google ChromeIt wasn’t a quiet Labor Day over at Microsoft, that’s for sure. Online sources began reporting early today that Google would be releasing a new browser, dubbed Google Chrome to directly compete with Microsoft’s Internet Explorer. The download will be available tomorrow in as many as 100 countries worldwide. The Google Blog officially announced the launch today at 2:10pm PST.

Chrome is an open-source browser running on WebKit, the same engine that powers Apple’s Safari and Google’s own Android mobile platform. WebKit is known for its speed, reliability and smart memory usage. Because many online applications are being run in browsers, Google is tailoring Chrome to that market specifically. Obviously, this is a direct attempt to garner some of Microsoft’s share of the browser market, of which they currently have a 74% hold, with second-place Firefox at 18% and Apple’s Safari at 6%.
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