New Study: Social Media Important In Buying Decision

Online BuyingMost businesses are just starting to figure out how to get their feet wet with social media. From managing an attractive, trustworthy identity in social networking sites to getting their product and company information posted in social bookmarking sites, this part of a marketing campaign usually takes a back seat to what businesses consider the more immediate concerns, statistics like traffic, sales and conversions. But a new study shows that consumers are using social media more than ever to do research on a company and their reputation before buying, and businesses better start listening, responding and improving if they want to compete in a Web 2.0 marketplace.
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“Last week we sold five fans, three of them were on one order!”

Client TestimonialHey iePlexus,

Just wanted to touch base with you and let you know how things are going. Last week we sold five fans, three of them were on one order! This week has been a little slower as we have only sold two, but I have been working with someone who’s house burned down and is now rebuilding. She wants to put one of our fans in each of the bedrooms (4 total).

The real news for the week though is that we finally found the graphics to make a Hannah Montana fan. I just listed it on the website today and annouced its arrival on the blog. With the number of requests we have been receiving over the past couple of weeks for this, we expect it to sell really well. Keep your fingers crossed!!

Talk to you soon,

Sincerely,

Colleen

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Welcome to our New Website

iePlexus.com WebsiteWelcome to the new iePlexus.com website! After much feedback and development, we’ve created a completely new website for our company. The new site has been 100% designed and developed in WordPress, one of the easiest and most flexible website management systems available today.

With this new site, we want to provide as much information about our company, services and the industry as possible. We hope it will be a resource for industry experts as well as our clients, so that anyone can access all the information they need about whatever aspect of business blogging or internet marketing they’re interested in. We’ve added some great features that will allow interaction with our employees, more insight into all the facets of our company, and tools for our clients to use that will help with the overall success of their online businesses.
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“Thanks for doing such a great job on my press release.”

Client TestimonialHi iePlexus,
Thanks for doing such a great job on my press release. I really like it a lot. Feel free to release it at any time.

Yours truly
Janet

iePlexus, 

You did a really great job! and captured the essence of our conversation. Your reputation is well-deserved (re: positive customer comments on iePlexus site).

Thanks again,
Anita

LOOKS GREAT– Thank you iePlexus

Sue Petrelli

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Business Blogs and the Media

Business Week - Blogs Will Change Your BusinessWhen the phenomenon of blogs first started, they were simply a way for people to post their personal thoughts on the web, like an online diary. Blogs were bulky, had little features and were difficult to incorporate into a business. The few pioneers in the industry knew from the beginning however, that blogs would explode into the most effective form of communication on the web. These days, you can’t escape blogs if you spend any time online at all. Along the way, blogs emerged as an effective business tool and the media began to acknowledge the profound effect they’re having on the way we do business.

Countless articles have been written about the astounding effect blogs have had on business. Many chronicle the story of a small business with an innovative product that was picked up by bloggers and spread across the blogosphere in a matter of hours, resulting in an enormous buzz that led to extensive financial benefits. Businesses have been built on blogs, some emerging in a few days just through this aspect of utilizing blogs and viral marketing to get the word out.  This article highlights one of those stories.
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Advertising With A Business Blog

Advertising with a BlogThere are many advantages to advertising with a business blog in today’s competitive online marketplace.

For one, blogs carry more weight with search engines because they are updated regularly with fresh, informative content. This consistently updated information is a magnet for search engine robots. When these bots crawl blogs, the more information that can be found and indexed the better. Blogs add more and more content as they develop, thus helping that information reach more customers. The users finding blogs online are typically very targetted visitors, having searched for a specific keyword found in the blog to end up there. The owners of these blogs are also advertising their sites all over the internet and participating in the very active blog community.
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“iePlexus helped me get where I am in 1 month of marketing.”

Client TestimonialWhere do I begin? Your consultant phoned me on Feb.28/08 and gave me advice on all kinds of different things I could do to market my website better. He mentioned Blog, Press Release and many other things, but those 2 things I remember the most. My brother and I both talked about it and decided that we would give him a chance to show us what he could do for us. That was the best thing we ever did because you get to meet some great people which help with the Blog and putting the Press Release together. The Biggest thing that happened to us is when you published the Press Release not even a week on-line already I was getting phone calls from MTV Movie Awards & Living in Style. iePlexus helped me get where I am in 1 month of marketing. Isn’t that Awesome!!!

Marina Friesen

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

What Your Customers Want

Online ShoppingGetting inside the head of an e-commerce shopper can be a daunting task. There are many variables when it comes to the question of conversions; including product cost, professionalism of your website, shipping factors, payment options and much more. With the rise of e-commerce comes increased competition. Don’t think that your customers won’t search out your exact same product on your competitors site to find the lowest cost. With seemingly endless availability, how can you ensure your business gets the attention and the customers it needs to survive?
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“Excellent all the way around.”

Client TestimonialJust wanted to send a quick note to tell you how much we appreciate the attention we are getting to date. Excellent all the way around. We especially appreciate the very regular and timely communication. This tells us that you appreciate our sense of urgency and respect our business.

Thank you very much.

Regards,

Ryan, Donnie and Eric

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Embracing Web 2.0 Marketing

Web 2.0 ButtonWith the constant expansion and evolution of the web, new trends develop almost daily. The new buzz is all about Web 2.0, a concept that is quoted often, but doesn’t have a concrete definition. For those of us who dive into the internet in our daily lives, it’s something we can’t avoid, even if everyone explains it a little differently. For our purposes, Web 2.0 is the advancement of the web, the progression from single, isolated websites to a vast expansion of connected applications and services. Websites like Flickr, MySpace, Digg and LinkedIn embody the idea and fundamentals of Web 2.0 – they’re not just websites, but communities; networks of users collaborating for the end goal of improving and categorizing the endless amount of information on the web. We now have the opportunity to use the internet as a platform for connection, and the concept of Web 2.0 enables that. Keep in mind this isn’t limited to social-oriented websites, business and application based sites are just as affected, and they’re embracing the new changes for the potential they hold.
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