“Thank you iePlexus for the excellent training videos.”

Client TestimonialJust wanted to say thank you iePlexus for the excellent training videos.  I just found out about them and have watched two tonight and feel more confident in what I am to do.  My only regret – I was not informed about these when I first began with your company!  Keep up the good work.  Looking forward to making some money!

Annette

Hello iePlexus,

As I was sitting here at my computer, I recalled it was a week ago you took the time to enlighten me on the most effective plan for optimizing my website. I just wanted to say THANK YOU for helping me move my website into the right direction. So far, everything is going as expected as it relates to the follow-up from the “Tech Crew”. I am very excited about the Blog idea!

Thanks again,

Shasme’ Jones

Hi iePlexus,

Things are happening! Also got another sale and a couple of inquiries wanting to link to my site. Thanks for your help.

Jill Moyer

iePlexus,

You certainly do have my permission to publish the press release. In the email that I lost, I complimented your skills and expertise in taking lame words and polishing them to make them more reader friendly.  You did a fantastic job!

Regards,

Norma

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Marketing Basics: The Online Press Release

Marketing Basics BillboardThink a press release is an outdated, “old media” approach to marketing? Think again.

There’s countless studies and articles highlighting the benefits of a press release for online businesses. From generating traffic, inbound links and business or product buzz, to getting positive press and top billing on search results, the new online marketing standards certainly include press releases as a vital and important component for better exposure. But it isn’t as simple as writing a release and sending it off; there are many factors when it comes to effectively using a press release to market your business. Here’s some things to consider to ensure you’re getting the most out of a press release and why you should have done one yesterday:
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Social Media in Plain English

The folks over at Common Craft have put together a new video that explains social media titled “Social Media in Plain English”. This one features a town that has a serious love of ice cream and the how the residents embrace the fundamentals of social media to everyone’s benefit. You might remember Common Craft from their video explanations of Social Bookmarking and Social Networking. They’ve also covered topics like RSS, Blogs, Podcasting and even Zombies.

The videos themselves are great explanations of complex topics. I’ve heard the “I get it now!” exclamation many times after directing a friend or colleague to one of these videos. Admittedly so, Web 2.0 has introduced a new landscape of terminology and applications that will take a little while for complete adoption by the typical user community, so I think these videos provide a great translation medium. Take a look:

What is Web 2.0?

When it comes to internet marketing, Web 2.0 has redefined the rules. Every fundamental aspect of owning an online business now must incorporate this concept to ensure the potential for positive results. The days of building a site and optimizing it for search engine results are over; there’s someone else who already did that and is moving forward with the next step in their campaign. To win the race, we’ve got to outthink our competitor and outperform them online. To accomplish that, we have to understand the newest concepts in marketing and embrace them as our own. Enter Web 2.0, the natural evolvement of the web and the information within it.

That being said, let’s take a step back. What is Web 2.0? What does it mean and how does it affect marketing and e-commerce? Unfortunately, a concise definition of Web 2.0 has yet to be realized, mostly because it’s an idea that’s still being debated. Wikipedia is the most comprehensive source out there, but it leaves something out in terms of what impact it has had and why it’s important to us.  Let’s start by attempting a simple, understandable definition for our purposes.

What is Web 2.0?

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“I just made my third sale and am excited about the future.”

Client TestimonialHi iePlexus,

Thank you so much for all you are doing to help me with my online business. I’m seeing a light at the end of the tunnel. I just made my third sale and am excited about the future. Thank you for being so helpful and patient with me. You’re the best. My only regret is that I didn’t find you sooner.

Pamela

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Small Business: 6 Online Myths Revealed

The e-commerce industry is filled with different ideas on what’s the best approach for a small business owner. Having spoken with many small business owners, I know there’s some common myths that seem to resonate with website owners more than others. No matter who, where, or how far along in the process they are, an industry like this can spread some serious rumors and propagate some strange ideas. SmallBusinessNewz has been profiling some of these most common myths in two-part video series based on findings from Homestead.com’s CEO & Founder Justin Kitch. The second part in the series, featured below, covers common myths on marketing strategy that really speaks volumes. From my experience, these are definitely some popular misconceptions when it comes to running an online business.
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New Study: Social Media Important In Buying Decision

Online BuyingMost businesses are just starting to figure out how to get their feet wet with social media. From managing an attractive, trustworthy identity in social networking sites to getting their product and company information posted in social bookmarking sites, this part of a marketing campaign usually takes a back seat to what businesses consider the more immediate concerns, statistics like traffic, sales and conversions. But a new study shows that consumers are using social media more than ever to do research on a company and their reputation before buying, and businesses better start listening, responding and improving if they want to compete in a Web 2.0 marketplace.
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“Last week we sold five fans, three of them were on one order!”

Client TestimonialHey iePlexus,

Just wanted to touch base with you and let you know how things are going. Last week we sold five fans, three of them were on one order! This week has been a little slower as we have only sold two, but I have been working with someone who’s house burned down and is now rebuilding. She wants to put one of our fans in each of the bedrooms (4 total).

The real news for the week though is that we finally found the graphics to make a Hannah Montana fan. I just listed it on the website today and annouced its arrival on the blog. With the number of requests we have been receiving over the past couple of weeks for this, we expect it to sell really well. Keep your fingers crossed!!

Talk to you soon,

Sincerely,

Colleen

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Welcome to our New Website

iePlexus.com WebsiteWelcome to the new iePlexus.com website! After much feedback and development, we’ve created a completely new website for our company. The new site has been 100% designed and developed in WordPress, one of the easiest and most flexible website management systems available today.

With this new site, we want to provide as much information about our company, services and the industry as possible. We hope it will be a resource for industry experts as well as our clients, so that anyone can access all the information they need about whatever aspect of business blogging or internet marketing they’re interested in. We’ve added some great features that will allow interaction with our employees, more insight into all the facets of our company, and tools for our clients to use that will help with the overall success of their online businesses.
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“Thanks for doing such a great job on my press release.”

Client TestimonialHi iePlexus,
Thanks for doing such a great job on my press release. I really like it a lot. Feel free to release it at any time.

Yours truly
Janet

iePlexus, 

You did a really great job! and captured the essence of our conversation. Your reputation is well-deserved (re: positive customer comments on iePlexus site).

Thanks again,
Anita

LOOKS GREAT– Thank you iePlexus

Sue Petrelli

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.