Search News

Google Health Announces New Improvements, Raises Old Concerns

It was only a matter of time before our medical records and medical histories teamed up with the internet. And not surprisingly, Google led the way with their Google Health beta program.

Launched in May 2008 to the public, the program is intended to offer users more control over the management of their medical records and other medical dealings. To that end, Google Health allows users to keep prescriptions and test results in a more organized and accessible format. And perhaps the most prominent feature is that users can now import all (or some) of their medical records into their account.

Signing up simply requires a general Google account. Seeing as the hallmark of many Google programs is their user-friendly nature, Google Health doesn’t disappoint. Logging into your Health account just requires your general Google account password.

Offering the edge on real-time medical information, the latest update to Google Health is new software allowing personal medical devices to stream data directly into your account.
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The King of Search

It’s hard to even imagine the internet without the aid of search engines. Whether you’re looking for a piece of trivia or you’re looking for a new website, search engines are the main way we navigate the virtual world. And within this world of search, one name stands far and above all the others—Google.

So popular is the Google monolith that it is practically synonymous with search itself. After all, what other search engines have warranted the creation of a verb? After enough time, users became so accustomed to “googling” something that Merriam-Webster responded with the addition of google, a verb meaning the use of the engine to acquire information.

But what exactly made Google such a commanding force in search engines? Official representatives of the company explained that it was Google’s speed that set it apart from its competition. Recognizing that Google itself was merely a middleman used to get people from point A to point B, Google devoted its time and energy into yielding the fastest search results and offering those results in an easy-to-use interface that got people to other sites and on their way.
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iePlexus Marketing Is A Recipe For Online Business Success

Family mementos are an important part of passing memories and traditions from one generation to the next. For most, these cherished items include jewelry or photos – but for Long Island, New York resident D. Boyd, they’re pots and pans.

In fact, Boyd still uses some her grandmother’s cookware passed down to her by her mother. But these aren’t just any pots and pans, they are cast iron.

“My mother used cast iron constantly, and I learned to cook using those pans,” said Boyd.

There’s no childhood memory better than that of delicious cooking smells wafting from the kitchen. Boyd said her mother would often make her scrambled eggs for breakfast. And if she was lucky, she would make her favorite dish, “German meat patties,” for dinner. The meat patties weren’t anything complicated – just a combination of hamburger meat, onion, egg, bread crumbs, and spices. But they were scrumptious nonetheless.

Decades later, when Boyd’s parents were elderly, she and her husband moved in with them to help out.  Boyd began doing most of the cooking using her grandmother’s cast iron.
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SEM Opportunities Untapped In China

In the United States we have a tendency to think we are the most technologically, politically, and socially advanced. But, as far as internet use goes, Americans aren’t logging on as often as Chinese users. With 253 million internet users, China recently surpassed the United States with the world’s largest web population. The Chinese also have another edge on American web users – they have more fun online.

A recent survey of 2,500 web users from 16 countries, including the United States, United Kingdom, China, Korea, and Australia found that China’s users were more likely than others to describe web-based activities like blogging, posting on message boards, reading forums, and watching online videos as “fun.” Chinese web users are also more active in their internet use than users from other countries. “Web 2.0 is far more advanced in Asia, and in China, than in the U.S. and Europe,” said Bernice Klaasen, head of interactive research at TNS Media Intelligence Singapore. “In Western countries, about 1% of users create content online, about 10% participate through methods like comments or discussions, and the rest are lurkers.”
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Climbing the SEO Pyramid

There’s little doubt that SEO campaigns have become more prevalent and more dynamic in the recent past. And while nothing can guarantee the success of your business, there are certainly steps you can take to increase your chances of exposure.

With that in mind, there has been the creation of the SEO pyramid. Offering the necessary steps for SEO success in a level by level form, the rendering of this kind of campaign can be basic or it can be more detailed. But either way, the basic principle remains the same.

For any company that is looking into utilizing an organized SEO campaign, there are several required elements: commitment, keyword research, content, link building, and management.
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Search News Special: Web 2.0

Search engines and Web 2.0 have an unusual marriage. Here in the social media corner of the metaphorical room, we’ve long held the belief that a successful social media and Web 2.0 marketing campaign would contribute positively to organic search engine rankings. We’ve come to this conclusion not just from hopeful thinking, but from solid statistical analysis. Do one well, and the other will follow. Search Engine Land just ran an article about this very phenomenom, citing specific examples of links from social media sites that improved ranking. But all too often these kind of results are treated as an abnormality rather than the norm. The fact of the matter is that it’s extremely difficult to get online, let alone run a marketing campaign, without incorporating a least some aspect of web 2.0 or social media. Think about your daily web activities, and I bet most if not all of them involve some component of the read/write web, whether it’s social networking, blogs, or a simple interaction beyond the passive user. Bottom line, we can’t escape social media and Web 2.0, and the same goes for the search engines and their algorithms.
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Search News Recap 12.12

As we approach the holidays, search engines are getting more attention than usual. I think this time of year sparks more interest in the topic because of the prevalence of online shopping, and the significant power and sway search engines hold over the economic fate of many e-commerce based businesses. With these business owners relying on organic, paid and social media avenues to drive conversions to their websites, everyone wants to know how to get the most out of their search engine exposure, and how to do this for a nice profit margin. This week I’m going to be talking about the interesting organic vs. paid listings debate, updates to Google’s SearchWiki, and the emergence of Google’s beta-less browser, Chrome.
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You Better Not Pout…SEO is Comin’ to Town

With economic troubles the focus of news reports across the nation, there appears to be a correlated trend in the world of search engine optimization (SEO). And that trend involves an increased interest in the practice.

While no simple list can explain this phenomenon, here are some possible reasons that SEO has found itself in the limelight in light of economic troubles.

Sales: The internet offers companies an amazing potential for income. For that reason, the urge to drive traffic to your site increases exponentially when the economy—and consequently sales—are down.
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Search News Recap 12.5

In keeping with my post last week about recapping the latest news in search, here’s some search engine stories of interest from around the web. This week, we’ll be talking about the recent releases of the data on the search trends of 2008, Google’s beta release of the social networking tool Friend Connect, and the on and off again drama of the Google / Yahoo search deal that has dominated headlines recently.

Search Trends 2008
It’s the time of year when the search giants like Google, Yahoo! and Ask.com give us some insight into the behavior of searchers. Some trends have remained consistent from 2007, but 2008 saw some interesting new topics rise and fall in the search box, most notably in American politics, natural disasters, the 2008 Olympics, and celebrity gossip. Search Engine Land has summarized the information quite nicely for us, highlighting the most important trends across all the engines that provided info. Here’s an overview:
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Search News Recap 11.24

We only scratch the surface of the search engines when it comes to news on our blog here at iePlexus, and I think we need to devote a little more time to such a broad and important subject. From here on out, I’m instituting a weekly search news recap, a place where we can review and discuss the most recent developments in search engines, ranking, optimization, and technology. Although we don’t directly provide search engine optimization here at iePlexus, it’s vital to consider the engines in any online marketing campaign, and news relating to that subject is just as significant. Also, with any social media advertising or web 2.0 marketing campaign, greater exposure in the search engines is often a byproduct of effective work, so it makes perfect sense to be stay informed. I’ve always been an advocate of a comprehensive, all-inclusive approach to internet marketing, so despite the additional work, I’m just going to have to create a new blog category and start sifting through the archives for relevant posts. Sympathy is definitely appreciated.
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