PayPal announced Wednesday at the PayPal X Innovate 2009 conference in San Francisco, that the company has developed a new global payment platform being dubbed PayPal X. The new software will provide new APIs, a new developer portal, and some introductory services pricing, designed to help web-developers take advantage of PayPal X to build small businesses by integrating PayPal easily into third-party applications.
Currently, consumers who use PayPal are directed off the current site or application they are on and transferred to PayPal’s actual site. But the developers want to engage customers directly within third-party applications so users won’t be transferred to PayPal’s site. Consumers who do not have a PayPal will be able to sign up for PayPal within the third-party application and begin making PayPal payments immediately from the third-party application. (more…)