Studies & Stats

PayPal X Makes Online Shopping More Convenient

paypalxPayPal announced Wednesday at the PayPal X Innovate 2009 conference in San Francisco, that the company has developed a new global payment platform being dubbed PayPal X.  The new software will provide new APIs, a new developer portal, and some introductory services pricing, designed to help web-developers take advantage of PayPal X to build small businesses by integrating PayPal easily into third-party applications.

Currently, consumers who use PayPal are directed off the current site or application they are on and transferred to PayPal’s actual site.  But the developers want to engage customers directly within third-party applications so users won’t be transferred to PayPal’s site.  Consumers who do not have a PayPal will be able to sign up for PayPal within the third-party application and begin making PayPal payments immediately from the third-party application. (more…)

Social Media Plays Role In Policy Making

governmentsmAfter yesterday’s blog post about the GOP using social media to educate the American public on the Health Care Reform Act, StrategyOne & Edelman, PR firms based out of Washington DC, released a the results of a survey which suggests that social media may play an integral part in policy making. 

Of the 396 senior staff members from both the U.S. and Europe whom were surveyed, 96 percent said they often use online resources for public policy research.  Fifty-four percent of the staffers had also reported learning of policy issues online for the very first time, while nearly one in five actually changed a policy position based on what they had learned online. (more…)

World Running Out Of Web Addresses

internet_addressAn article out of the Telegraph today say that the Internet could run out of web addresses by the end of 2010.  A report released by the European Commission, found that only a small percentage of companies are prepared for the switch from Internet Protocol, IPv4 to IPv6.  Many experts have suggested that the world could run out of Internet addresses within the next year or two, however that could be avoided if more companies switch to the new platform.

Only 17% of 610 institutions surveyed throughout Europe, Asia & the Middle East have upgraded from the IPv4 protocol to IPv6. If the remaining 83% do not upgrade, the world wide web may be left in the dark as the Internet can only support somewhere between 4 and 4.5 billion unique IP addresses.  An IP address is the unique string of numbers associated with every website in existence. (more…)

Online Retailers Expected To Have Best Holiday Season

42-15316254Forrester Research came out with a survey Monday, which said that online retailers will see an 8% increase in sales since last year while stationary retailers are expected to show no increase.  And with online advertising through the  use of social media, this is no surprise, since the world is trying to break out of the global economic crisis. 

The National Retail Federation has unfortunately forecasted a 1% decline in overall U.S. holiday sales this year. The Forrester survey which had polled more than 4,000 U.S. online consumers found that 94% of those who have shopped online within the past three months plan to shop online this holiday season. (more…)

The Internet Is Officallly Over The Hill

internetIt seems crazy to think of the world without the Internet.  It is very much a huge part of our lives.  For example, when we lose our Internet connections at home, we feel frustrated and lost as if there is nothing left to do or live for and feel so disconnected from the rest of the world.  Prior to October 29, 1969 there was no such thing.  Communicating meant writing a letter and putting on a stamp to ship it off.  Wanting to know more about a certain topic meant opening up a book called the Encyclopedia.  Earlier that year on July 20, Niel Armstrong was the first person ever to step foot on the moon, and the world felt so advanced.  Fast foward 40 years later, and astronauts now Twitter to everyone back on Earth.   

The Internet has come a long way since 1969.  It was Leonard Kleinrock, a UCLA computer science professor who wanted to send a message from the school’s host computer to another computer at the near by Stanford Reserach Institute.  During the process of trying to start up a remote time-sharing system, Kleinrock started to type “login,” and got the first two letters in before the system crashed, however the message “lo” was sent, which was the true birth of the Internet. (more…)

Twitter Favors Democrats

twitterusaTwitter is in some hot water in California, after the Center for Governmental Studies realized the popular social networking site was suggesting members of the Democratic Party, who are expected to run for California’s governor next year, over the Republican Party candidates.  When someone signs up for Twitter, the company suggests certain celebrities, politicians and other high profiled citizens for new users to follow.  A random list of 20 out of the 500 high profiled users is shown and users can choose to follow as many or as few of those recommendations. 

Some of those 500 high profiled recommended users include San Fransisco mayor Gavin Newsom, and California Attorney General Jerry Brown, who both have either announced or expressed interest in running for California Governor next year on the Democratic ticket.  The two, both have a huge following, as Newsom has over 1.2 million followers, while Brown has close to 966,000 followers.  Meg WhitmanSteve Poizner, and Tom Campbell who are all plan on running for governor on the Republican ticket are not suggested users and all have under 4,500 followers.  (more…)

Social Networking Steals $2.25 Billion From UK

10-min-fbA recent survey came of the UK and has estimated that the use of social networking sites by office workers during office hours is costing over $2,250,000,000 a year in England alone.  1,460 office workers who work for Morse, an IT services and technology company, were surveyed and found out that over half  used social networking sites for personal use during the working day.  Those that admitted to using those sites during the work day, also confessed that they spent an average of 40-50 minutes a week surfing the web during work time. 

If you break it down and said that one worker took 9-10 minutes everyday to check social networking sites while on the clock, by the end of the year, they would accumulated more or less than about a free week of paid vacation.  (more…)

Retailers Gearing Up For Holiday’s With Social Media

twitterThe National Retail Federation (NRF) released a survey this morning which stated that more online retailers are gearing up for the upcoming holiday season, and will be using social media too attract consumers.  This comes after the NRF reported on Tuesday, that they anticipate holiday shoppers to spend about 3.2% less than they spent last year, averaging about $682 a person.

The new survey said that over 47% of online retailers who were polled stated they would be increasing the use of their social media sites, such as Facebook and Twitter, realizing that shoppers are continuously on those sites, and that using these tools could be more effective.  Just over 60% said they have created or beefed up the companies Facebook page, while 59% have done that with Twitter.  And 66% of online retailers have added and improved on their company blog. (more…)

Report States Online Marketing Video’s On The Rise

Movie Icon: RSSTurn Here, an Online Video Production, Advertising and Distribution company, released the results of a recent survey about companies using Online Video’s for marketing.  The company surveyed 116 companies, which ranged from Fortune 500 companies, to PR and digital agencies, and traditional regional based companies.

Overall the report states that video through the web is increasingly becoming an important online marketing tool to reach out to clients.  83.5% of those surveyed have said they are already using some sort of online video marketing.  Companies however were split when it came to what type videos they produce.  Roughly 57.3% said they have created branded videos, content produced for companies to showcase their products or services, while 38.7% have created editorial content for their website.  (more…)

Blog Action Day 2009

blogactionday1Blogger’s from around the world today are blogging about climate change and the environment as part of Blog Action Day 2009.  What is considered one of the largest social change events on the web, ever, Blog Action Day is an annual event which finds a world issue and brings bloggers together to not only bring awareness to everyone but also try to find solutions to the problem.  This year over 10,000 bloggers are writing about climate change and the environment for readers around the globe.

Many people around the world are  against the idea of “global warming” and when they hear that studies say the world’s average temperature may rise 2-3 degrees Fahrenheit, they say “what’s the big deal? It’s not that much of a difference.”  But think about it.  Maybe it is a huge difference.  Take the average healthy human for example.  The average temperature for a human is around 98.6 degrees and when our temperature goes up above 100 degrees, we feel sick, start sweating, and don’t fee good.  Well the same concept goes with the Earth.  It is a living thing, so those 2 or 3 degrees could mean drastic changes. (more…)