Viral Marketing

Snapchat Buckles and Finally Gets Advertisements

Picture 10-23-2014For a while now, it’s been apparent that Snapchat would eventually be getting advertisements. Though the value of the company has been incredibly high, having turned down a $3 billion offer from Facebook (although some claims value the company at $10 billion), the company has not been generating a whole lot of revenue. Rumblings came a couple of weeks ago stating that Evan Spiegel, the owner of Snapchat, had decided that ads would be coming to the popular mobile application soon. It seems that time has finally come.

The ads, which were implemented for the first time this weekend, appear in the Snapchat Stories section of the app, rather than appearing intrusively in personal snaps that have been sent from user to user. The advertisements will only play if a user chooses to activate them from the app and — like other Snapchat Stories — they disappear after being viewed or after 24 hours. The company has been fairly straightforward about the reason behind the ads: they need to make money.

Snapchat does not intend to target their ads towards users, hoping instead to include ads that are merely fun and informative. The first ad that has been launched through this medium has been a 20-second trailer for the horror movie Ouija, which is due to be released tomorrow. It is not yet clear how frequently Snapchat will be rotating out new advertisements, but it’s likely that Snapchat users will be seeing a number of new ways to view ads through Snapchat as they continue to experiment.

Play Counts for Vine and Facebook Videos

Picture 9-25-2014Sharing videos has become a crucial part of the social media experience over the years. While this was fairly unprecedented back when social networks were first becoming popular, most of them instead focusing on sharing photos, it is rare for a social network to not have some sort of method for sharing videos with other users. Some social media apps, such as Vine, have a focus exclusively surrounding the sharing of videos. Back in July, Vine introduced a feature called Loop Counts.

If you don’t know already, Vine operates by allowing users to create a short, six-second video that loops over and over when shown to other users. In the update that included Loop Counts, Vine allowed iOS and Android users (as well as Vine users on computers) to see how many times a particular Vine has been looped, allowing Vine users to better understand the popularity of their Vines. Before the launch of Loop Counts, there was no way to determine which were the most-watched Vines ever. Now, determining this is easy, as the Loop Count will update in real-time.

Not to be excluded, Facebook announced a few weeks ago that they would also be updating their videos to add video view counts, for the same reasons. Some social media bloggers are comparing Loop Counts and Facebook’s video view counts to YouTube and its methods of determining the popularity of a video. This can be important for those who are using Facebook or Vine to advertise a brand, considering they can now have a better understanding of how many people are actually viewing their videos.

Twitter Analytics Now Available to Everyone

Picture 8-28-2014Ever wanted to be able to accurately measure your social media presence via hard numbers and data? Twitter understands that many people use Twitter to make a name for themselves, whether that means promoting a product or a website or trying to get attention as a comedian or blogger. There are an enormous number of uses for Twitter and the release of Twitter’s Twitter Analytics program allows Twitter users to better understand how frequently their tweets are being viewed and reacted to (referred to as ‘impressions’ and ‘engagements’ respectively).

Twitter Analytics was quietly being tested roughly a month ago and finally received a widespread release yesterday. Twitter Analytics is available to anyone who has had a Twitter account for at least two weeks, due to the fact that the Analytics provided are only available for the past two weeks. Prior tweets are not counted. Though this aspect may be a bit disappointing, it still allows for an eye-opening change in Twitter’s future, allowing everyone from business executives to cruise ship comedians to see their precise Twitter presence.

Though the ‘average’ Twitter user may just consider this to be a useless function, this addition can mean the world to people who advertise using Twitter (which is an ever-growing number of people and businesses). Twitter users will be able to monitor trends of what makes their tweets popular and what helps to encourage others to interact with their tweets. Currently, Twitter Analytics is only available via the computer; there is no word yet on whether its features will be extended to mobile usage.

Facebook Charging Money for New Features

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Facebook’s primary source for revenue has generally come from the enormous amounts of ad sales that they have made to countless companies that are looking for the incredible amount of exposure made possible through Facebook’s reported 1.11 billion active users. Though Facebook has certainly never been hurting for money and the majority of their services remain free, they have released a number of paid services over the past few months in order to generate additional revenue.

One of the earliest features that Facebook began to push out is the ability for users to ‘promote’ their Facebook posts. Essentially, promoting a post means that will increase the likelihood that one’s audience (people who like your Page) or Facebook friends will see a post by moving it up higher in their News Feed. The cost is based on one’s geographic location and how many people the post would be reaching. More recently, Facebook also added the ability to promote any of your friends’ posts, even without their permission, though these posts can only be viewed by anyone that your friend shared said post with in the first place.

Another new feature that Facebook is beginning to push through is an update to the social network’s messaging system. In the system’s current state, messages received from people that someone is not Facebook friends with will be filtered rather aggressively into an ‘Other’ folder that is often looked over. Facebook wants to offer the ability to pay to circumvent this filter. In other words, Facebook users will be able to pay a small fee – supposedly somewhere between $1 and $15 – to get messages more easily to people they aren’t Facebook friends with. In order to prevent abuse of this service, Facebook has said they will only be extending this service to people – rather than businesses – and users will only be able to receive one paid message in their inbox per week.red said post with in the first place.

Another much more bizarre feature that Facebook recently added was a similar messaging ability, albeit a much more expensive and specific version of that ability. Essentially, it works in the same way as the aforementioned messaging feature: Facebook users can pay a fee to get a message sent to someone and ensure that it won’t go into the ‘Other’ folder, only in this case, that someone is Facebook founder and CEO Mark Zuckerberg. The price to get a message directly to Mark Zuckerberg is a cool $100, which has been mentioned as Facebook as an ‘extreme price point’ that is being used to see what works to filter spam.

How Ads are Evolving on Social Networks

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Those without a depth of knowledge regarding social media may wonder where revenue is generated from for these multi-billion dollar companies, considering the services are free for anyone to use and so many people are taking advantage of these networks. Though there are a number of ways these companies generate revenue, the simplest route is through advertisements that are made on the networks from companies and corporations that are trying to get their own names out there through social media.

With social media becoming as prevalent as it is, companies like Facebook and Twitter are trying to get a little bit more creative with the way that advertisements are targeted to their users. For instance, Facebook has recently incorporated a system known as ‘Facebook Exchange’ to the ads in Facebook’s News Feed, which allows Facebook to pull from other websites that the user has visited in the past. Moving those advertisements from the right side of the page to the News Feed itself was major for business prospects, due to the ability to more easily view these advertisements on Facebook’s ever-growing mobile presence.

More recently, Twitter has chosen to take a page from Facebook, as ads from Twitter will appear based on keywords used in a Twitter user’s tweets. Twitter had initially categorized its users based on tweets, so that someone who tweeted about coffee would be put into a ‘coffee lover’ group, but Twitter will now respond directly to certain words in recent tweets and adapt its advertisements to suit the user’s possible interests. The service will even be using ‘natural language processing’ which will allow them to prevent from offering ads for something that someone is tweeting negatively about.

Certain reports have stated that Facebook is planning for yet another step in regards to updating their advertising options. This summer, they may be releasing auto-playing video advertisements. The videos would be 15-second spots that would come with a mighty price tag, supposedly costing $1 million per day per demographic, a move which could ultimately net billions for Facebook. How users react to auto-playing video ads on their Facebook, however, might be another story entirely.

How to Be ‘Liked’ on Facebook

There’s a consensus in both the business and online communities that social networks will play an integral role in the future of commerce. As such, it’s important to establish an online presence for your small business now, while the industry is still young and you aren’t too far behind the curve. And as the king of social networks, Facebook should be one of the primary focuses of your online activities.

Although it started as a site purely dedicated to social networking, Facebook is constantly adding new features catered towards businesses, clubs and organizations. If you are just getting started, the fist line of business is to create a fan page. Note that this is different from a personal profile, and it’s an important distinction to make because the two profiles function differently and have different security options. A fan page will also provide you with analytical information that you can use as a gauge for how your strategy is working.

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Setting Up Your Online Business for Search Engine Success

An increasing number of budding entrepreneurs are turning to the internet as the catalyst for their business endeavors. Many recognize the low startup costs, minimal overhead and instant access to a global market and dive into an internet business headfirst, not taking the time to research their options thoroughly. Just as with a brick-and-mortar store, it’s imperative to do your due diligence to conceive a marketable product with adequate levels of supply and demand, establish a breakeven point and determine if you have the time, money and perseverance required to make your business a success.

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US Businesses Struggle to Utilize Social Media Marketing

Despite the fact that social networking sites were originally created to facilitate communication between people around the globe, they have morphed into a powerful, free tool for business marketing. And since companies like Facebook and Twitter were founded in the United States, it’s natural to assume that Americans are the ones who are using these tools to the greatest advantage. But according to a new survey from Regus, the US actually is behind the global average when it comes to using social media to attract customers.

Just 35 percent of companies in the US say they have garnered new customers via social networking, compared to a global aver of 40 percent. The US ranks eighth behind established global players like Germany and China, as well as emerging economies like India and Spain. With 38 percent of small businesses and 27 percent of large corporations currently using social media, it certainly isn’t a secret here in the US, which begs the question: why are we so ineffective at using it?

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How Do Social Media Sites Make Money?

From small businesses to international corporations, everyone is looking to capitalize on social media to expand their clientele and promote their business. One of the main draws of various social media sites is the fact that they are free, which is pretty amazing considering Facebook alone has over 500 million users. As you can imagine, creating efficient software that performs flawlessly on this scale is a labor-intensive task requiring a full team of individuals. And since these social media sites are free, the obvious question then becomes how do these companies stay afloat, let alone turn a profit?

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Keys to Successful Business Blogging

Blogging about how to blog may seem like a conceited task, but the truth of the matter is that most people who blog aren’t utilizing the medium to its full potential. According to statistics complied by Technorati, there are an estimated 175,000 new blogs created everyday. Albeit a considerable number of these blogs never make it past the first few posts, that is still an astronomical amount of competition. So the challenge all bloggers have to confront is how to get their voice heard through all of the static. Here are some tips to help you do just that:

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