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	<title>iePlexus &#187; Viral Marketing</title>
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		<title>How to Be ‘Liked’ on Facebook</title>
		<link>http://www.ieplexus.com/web-20/social-media/5417-how-to-be-%e2%80%98liked%e2%80%99-on-facebook/</link>
		<comments>http://www.ieplexus.com/web-20/social-media/5417-how-to-be-%e2%80%98liked%e2%80%99-on-facebook/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 17:47:40 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook fan page]]></category>

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		<description><![CDATA[There’s a consensus in both the business and online communities that social networks will play an integral role in the future of commerce. As such, it’s important to establish an online presence for your small business now, while the industry is still young and you aren’t too far behind the curve. And as the king [...]]]></description>
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		<title>Setting Up Your Online Business for Search Engine Success</title>
		<link>http://www.ieplexus.com/viral-marketing/5189-setting-up-your-online-business-for-search-engine-success/</link>
		<comments>http://www.ieplexus.com/viral-marketing/5189-setting-up-your-online-business-for-search-engine-success/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:57:43 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Search News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5189</guid>
		<description><![CDATA[An increasing number of budding entrepreneurs are turning to the internet as the catalyst for their business endeavors. Many recognize the low startup costs, minimal overhead and instant access to a global market and dive into an internet business headfirst, not taking the time to research their options thoroughly. Just as with a brick-and-mortar store, [...]]]></description>
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		<title>US Businesses Struggle to Utilize Social Media Marketing</title>
		<link>http://www.ieplexus.com/viral-marketing/5167-us-businesses-struggle-to-utilize-social-media-marketing/</link>
		<comments>http://www.ieplexus.com/viral-marketing/5167-us-businesses-struggle-to-utilize-social-media-marketing/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:38:20 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Studies & Stats]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5167</guid>
		<description><![CDATA[Despite the fact that social networking sites were originally created to facilitate communication between people around the globe, they have morphed into a powerful, free tool for business marketing. And since companies like Facebook and Twitter were founded in the United States, it’s natural to assume that Americans are the ones who are using these [...]]]></description>
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		<title>How Do Social Media Sites Make Money?</title>
		<link>http://www.ieplexus.com/web-20/social-media/5160-how-do-social-media-sites-make-money/</link>
		<comments>http://www.ieplexus.com/web-20/social-media/5160-how-do-social-media-sites-make-money/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 21:54:17 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5160</guid>
		<description><![CDATA[From small businesses to international corporations, everyone is looking to capitalize on social media to expand their clientele and promote their business. One of the main draws of various social media sites is the fact that they are free, which is pretty amazing considering Facebook alone has over 500 million users. As you can imagine, [...]]]></description>
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		<title>Keys to Successful Business Blogging</title>
		<link>http://www.ieplexus.com/blogging-news/5125-keys-to-successful-business-blogging/</link>
		<comments>http://www.ieplexus.com/blogging-news/5125-keys-to-successful-business-blogging/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:42:17 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Blogging News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[business blogs]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5125</guid>
		<description><![CDATA[Blogging about how to blog may seem like a conceited task, but the truth of the matter is that most people who blog aren’t utilizing the medium to its full potential. According to statistics complied by Technorati, there are an estimated 175,000 new blogs created everyday. Albeit a considerable number of these blogs never make [...]]]></description>
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		<title>Nipping Spam Comments in the Bud</title>
		<link>http://www.ieplexus.com/blogging-news/5120-nipping-spam-comments-in-the-bud/</link>
		<comments>http://www.ieplexus.com/blogging-news/5120-nipping-spam-comments-in-the-bud/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:21:50 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Blogging News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[business blogs]]></category>
		<category><![CDATA[spam comments]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5120</guid>
		<description><![CDATA[Blogging is an indispensable tool for disseminating information, cultivating multilateral communication and promoting your business. But even if you are simply blogging for fun, we all like to know that are voices are being heard, which is why getting comments on your blog is such a rewarding feeling. And while it would be nice if [...]]]></description>
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		<title>Getting to Know Search Engine Algorithms</title>
		<link>http://www.ieplexus.com/viral-marketing/5105-getting-to-know-search-engine-algorithms/</link>
		<comments>http://www.ieplexus.com/viral-marketing/5105-getting-to-know-search-engine-algorithms/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:31:59 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Search News]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[search engine algorithms]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5105</guid>
		<description><![CDATA[Anyone looking to rank highly in the search engines needs to know a little bit about algorithms. I know, this sounds like some sort of esoteric calculus equation used exclusively by astrophysicists, but it is actually the heart of all search engines. Although there is some discrepancy as to the precise definition of an algorithm, [...]]]></description>
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		<title>Differentiating Your Business Using Social Media</title>
		<link>http://www.ieplexus.com/web-20/5101-differentiating-your-business-using-social-media/</link>
		<comments>http://www.ieplexus.com/web-20/5101-differentiating-your-business-using-social-media/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 22:08:07 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5101</guid>
		<description><![CDATA[By now you are (hopefully) well aware of the immense benefits social media integration can bring to your business. But since social media is free in most cases and information is readily available, chances are that your competition is attempting to implement the same marketing and networking tactics. The question then becomes how to differentiate [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building an Online Reputation through Social Media</title>
		<link>http://www.ieplexus.com/web-20/5089-building-an-online-reputation-through-social-media/</link>
		<comments>http://www.ieplexus.com/web-20/5089-building-an-online-reputation-through-social-media/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 22:15:18 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[company reputation]]></category>
		<category><![CDATA[online credibility]]></category>
		<category><![CDATA[online visibility]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5089</guid>
		<description><![CDATA[On Monday we touched on the importance of establishing your small business on the various social networking sites and in the blogging community. But setting up your accounts and creating new, unique content is only half the battle. Once you have the tools in place, you must be proactive in order to grow and expand [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Effectively Using Social Media to Market Your Small Business</title>
		<link>http://www.ieplexus.com/web-20/5076-effectively-using-social-media-to-market-your-small-business/</link>
		<comments>http://www.ieplexus.com/web-20/5076-effectively-using-social-media-to-market-your-small-business/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 22:07:09 +0000</pubDate>
		<dc:creator>James Gelfer</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[business blog]]></category>
		<category><![CDATA[ieplexus]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.ieplexus.com/?p=5076</guid>
		<description><![CDATA[Despite its unequivocal position as the latest fad in business marketing and an immense legion of business execs and media sources touting its merits, a recent study shows that small businesses aren’t capitalizing on social media. While large, well-established corporations have jumped on the social media bandwagon with unbridled abandon, small- and medium-sized businesses appear reluctant [...]]]></description>
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