Yesterday was a big day for Facebook & Google, as they both announced they were releasing their own shortening services.  As I mentioned in yesterday’s post this creates some major competition for exclusive shortening service websites like bit.ly and tinyurl.com.  While that remains true, bit.ly is fighting back in a major way.

In a blog post released Monday evening, the company announced bit.ly Pro account.  While it may not seem like such a big deal, it’s what the account offers which is going to attract a lot of businesses and bloggers.  (more…)

Advertising on YouTube is becoming a common marketing strategy.  And why shouldn’t it?  With a billion video views a day, it’s a great way to connect with millions of people world wide.

This year YouTube has had some pretty amazing viral video.  From 7 year old David wondering if he was in “real life” after a trip to the dentists office, to the JK Wedding Entrance, and even helping the worldwide sensation of Susan Boyleafter her audition on Britain’s Got Talent.  Just the three videos above have more than 150 million views together.  While those were some of the most watched videos of 2009, viral marketing will be making a larger impact in 2010. Wouldn’t it be great if you could get your advertisements on those videos reaching millions of people? (more…)

December 1 marks World AIDS Day, a one-day campaign to bring awareness to the AIDS epidemic in Africa.  Known as (RED), Nike, along with Internet powerhouses Facebook, Twitter & Google are all trying to bring awareness to the campaign which was started by Bono & Bobby Shriver in 2006. 

Facebook has an entire (RED) fan page, which includes a video explaining more about the campaign.  One of the neatest features you can do through the site is make a contribution.  It’s not just a donation though, it’s an entire store full of items, ranging from Starbucks gift cards, t-shirts, and even a red Dell laptop.  100% of the proceeds go towards the campaign.  Just by shopping, you could help someone with HIV/AIDS in Africa. (more…)

When you think of watching a video online, you most likely think of YouTube. And why wouldn’t you, considering the multitude of videos to be found on that site.

In fact, there are so many videos on YouTube, some say that  it would take over 600 years watch all the videos on the site today– and that’s without a bathroom break.  Hulu also might come to mind.  Launched in 2008, Hulu offers viewers over 10,000 hours of content from several American television networks, including NBC, ABC, and FOX along with several cable networks.

But what about Facebook?  Facebook for video!? According to some recent results from Nielsen, Facebook has rapidly climbed the charts by assuming the No. 3 spot for an online video website.  The popular social-networking site had streamed a total of 217.7 million views in the month of October.  That’s nearly double the total from September, when Facebook had just reached the top 10 mark with 110 million views.  (more…)

Traveling through a foreign country where you can’t really speak the language,  and looking at street names that you can’t even begin to pronounce can be quite challenging.  I know this from previous experience, traveling all over Europe and South America. 

I remember most specifically in Berlin, Germany, the streets of Kurfürstendamm and Dimitroffstraße.  Trying to ask for directions to these streets was near impossible.  I later learned that locals can’t even pronounce these streets, and that they resort to nicknames.

When I was little, I remember thinking how cool it would be if I could name all the streets in my town.  I’d name a street for every member of my family, and then have meaningful words become street names as well.  While I’ve been able to do this virtually in games like The Sims for some time now, being able to actually name a street  is finally possible. (more…)

“Word: something that is said. A speech sound or series of speech sounds that symbolizes and communicates a meaning usually without being divisible into smaller units capable of independent use.”  That’s the definition of a word, according to Merriam-Webster. 

The world is full of them.  In fact, there are more than 258,000 words in the English language.  They range from everyday words to silly words like supercalifragilisticexpialidocious.  While most of us can actually pronounce supercalifragilisticexpialidocious, the longest word in the English dictionary is Pneumonoultramicroscopicsilicovolcanoconiosis, which I’m not sure anyone can really pronounce.  Want to try pronouncing Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahul? No, I didn’t just hit a bunch of keys on the keyboard, either.  It’s actually the Maori name for a hill in New Zealand, and is officially the world’s longest name for a place.

These past few years, pop culture influenced which words make it into the English dictionary. Beyonce’s “Bootylicious” was added to the dictionary a few years ago, while the world of Harry Potter helped “muggle,” a person who possesses no magical powers, reserve a spot in the English dictionary as well.  While pop culture has had a significant impact on the world, it looks like it has stepped aside as social media starts to influence the world even more. (more…)

Just a few weeks ago, we told you about how Google has teamed up with Virgin America to offer free wi-fi for passengers this holiday season.  While the wi-fi is officially free as of Tuesday morning, Google and Yahoo both have announced this morning that they will be offering more free wi-fi in places besides 35,000 feet above the Earth’s surface.

Google announced that it will be offering free wi-fi throughout 47 airports across the country.  The company is working with Boingo Wireless, Advanced Wireless Group, Airport Marketing Income and other companies to provide the free wi-fi. (more…)

Early Wednesday morning, eBay, the largest online marketplace, announced they would launch a new online digital magazine called The Inside Source. The magazine is designed for shoppers and will feature the insights and stories based off of what the 89 million users are currently searching for, along with what they are buying and selling on eBay. Each day, The Inside Source will feature several sections which will provide snapshots of real-time  most-watched merchandise and most searched terms, along with fresh articles, analysis, and opinions from eBay community contributors.

“Imagine that every day, every person in the United States tells eBay what they want,” said Alan Marks, Senior Vice President of Global Communications for eBay. “That’s the power of how many searches occur on eBay every day. Now add insights gleaned from almost 200 million live product listings, the stories of more than 25 million sellers and the several million purchases people make each day on eBay, and you get The Inside Source – a perspective on shopping trends, pop culture obsessions and the stuff people love, that only eBay can offer.”

Meredith Barnett, former Director of Digital Media for Lifetime Digital has agreed to take on the task of directing and managing the editorial content and staff.  Barnett and the editorial team will not just focus on what’s happening on eBay but will also check in with a large range of other popular topics including fashion, technology, automotive, home and garden, and pop culture.

Barnett is best known for her success at managing myLifetime.com, Lifetime TV’s website focusing on women’s entertainment.  Barnett is also co-founder of StoreAdore.com, an internet guide to the best boutique stores around the country and online.  The site has been successful so far — probably because of frequently updated blog posts and a search database of boutique profiles of more than 3,000 stores. 

“Meredith brings the perfect blend of consumer-focused ecommerce and editorial experience to The Inside Source,” Marks said. “Combining Meredith’s editorial vision with eBay’s insight, our aim is to make The Inside Source an engaging, useful read for people who want to know the latest trends happening in the world`s largest online marketplace.”

Readers of the online magazine will also be able to share their thoughts and opinions on topics by commenting and sharing content through social media platforms, such as Facebook.

Google has released yet another new feature that should help with online businesses.  Earlier this week, Google announced a new Google Checkout feature, which allows users to enable a checkout button on the site to promote sales. Now, the Google Commerce Search tool will be useful for online businesses by improving product searches on their site, along with possibly increasing sales and reducing bounce rates.  The search is almost identical to Google’s main search, but it’s geared specifically toward business websites. The idea is to help find products being sold.  Google is expecting the tool to grow significantly in the new few weeks, as businesses prepare for the upcoming holiday season.

“Visitors spend an average of just eight seconds before deciding whether or not to remain on a website,” a Google rep said.  ”So having a good search tool is important for turning visitors into buyers.” (more…)

Washington is up in arms about the $1.3 trillion health care plan, and it doesn’t look like the fight between Democrats & Republicans is going to end anytime soon.  The Republican Party have joined the rest of the world in the social media and blog world in hopes to share the more details of 1,990 page proposal that most American’s are unlikely to read.  House Majority Leader John Boehner started a campaign on behalf of the GOP on the website Amplify.com, which is an interactive blog-like platform.  They plan on breaking down the bill section by section, and explaining each page in an understandable language to get feedback from the American people. From there, visitor’s are able to comment and share sections via on several social media sites, including Twitter & Facebook.

Boehner’s new media director, Nick Schaper said, ”As our members read the bill and uncover harmful provisions, Amplify allows us to clip specific portions and explain what they mean in plain English. It’s our hope that through this effort, we can help Americans understand just what 1,990 pages of bureaucracy really means to them and their families.” (more…)