Digg Users Don’t Dig Digg

Sure. Digg’s heart might be in the right place, but in practice, does the system fall short? That’s the argument made by many Digg users who are having more than a little trouble getting their news stories seen or heard on the user-generated news site.

Digg was originally established in response to the mainstream media, which many felt did not portray or distribute news according to what would actually benefit or educate users. They also had complaints about the powerful systems of people (and companies) that control these news outlets.

But it seems that Digg has just become a smaller approximation of that very system. Because users’ stories gain popularity based on user reviews, the “powerdiggers” (those who have accrued a powerful network of fellow diggers) are much more likely for their stories to be seen, read, and shared.
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Know When To Say When To Social Media

It’s Time To Clean Up Your Social Media Clutter
Out with the old and in with the new. Why wait around until spring time to start organizing your life, your home and, more importantly, your social media portfolio? With 2009 sprawling ahead of you it’s time sort the social clutter that’s been piling up around on your computer desk and in your inbox.

One way to start this process is to take inventory of the social networking and bookmarking sites you subscribe to, and decide which services you like best in each category. After all, everyone wants to save time and spending hours a day on multiple services isn’t nearly as efficient as getting extra quality time on the best services.
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What is Web 2.0?

When it comes to internet marketing, Web 2.0 has redefined the rules. Every fundamental aspect of owning an online business now must incorporate this concept to ensure the potential for positive results. The days of building a site and optimizing it for search engine results are over; there’s someone else who already did that and is moving forward with the next step in their campaign. To win the race, we’ve got to outthink our competitor and outperform them online. To accomplish that, we have to understand the newest concepts in marketing and embrace them as our own. Enter Web 2.0, the natural evolvement of the web and the information within it.

That being said, let’s take a step back. What is Web 2.0? What does it mean and how does it affect marketing and e-commerce? Unfortunately, a concise definition of Web 2.0 has yet to be realized, mostly because it’s an idea that’s still being debated. Wikipedia is the most comprehensive source out there, but it leaves something out in terms of what impact it has had and why it’s important to us.  Let’s start by attempting a simple, understandable definition for our purposes.

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New Study: Social Media Important In Buying Decision

Most businesses are just starting to figure out how to get their feet wet with social media. From managing an attractive, trustworthy identity in social networking sites to getting their product and company information posted in social bookmarking sites, this part of a marketing campaign usually takes a back seat to what businesses consider the more immediate concerns, statistics like traffic, sales and conversions. But a new study shows that consumers are using social media more than ever to do research on a company and their reputation before buying, and businesses better start listening, responding and improving if they want to compete in a Web 2.0 marketplace.
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