How Pinterest Has Improved Over the Last Year

July 2, 2015 · Written by Andrew S

Picture 7-2-2015When social networks are discussed, it’s usually Facebook, Twitter, and Snapchat that are at the forefront of discussion, while other social media apps trail behind. However, Pinterest is still #37 on the Alexa web traffic rankings, showing that it’s really not as far behind the other social networks as people might think (Facebook is #2 and Twitter is #8, comparatively). One study in 2013 determined that Pinterest had more than 70 million users worldwide. Like any other social network, Pinterest has maintained their success by continuing to change and improve.

One of the larger changes for Pinterest happened when they launched their Guided Search and Place Search features, which effectively made it easier for users to search for things and places that are interesting to them. The new search engine updates also made it easier for Pinterest users to map Pins to a Place Board.  More recently, Pinterest announced that it was launching a set of intuitive tools that would make Pinterest connect much easier with Squarespace, a popular website builder and hosting service.

Earlier this week, Pinterest announced a major update for its users, which is a step in the direction towards making Pinterest a more monetized social network. They have launched a Buyable Pins feature, which effectively adds a ‘Buy’ button that lets users purchase products directly from Pinterest. Though this feature is only available on iOS platforms right now, it is expected to roll out to Android in the near future.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Networking,Web 2.0

Twitter Searches for CEO, Begins to Make Changes

June 25, 2015 · Written by Andrew S

Picture 6-25-2015Earlier this month, Jack Dorsey, the CEO of Twitter, announced that he would be resigning as CEO at the beginning of July, at which time he will be replaced by another CEO, chosen by Twitter’s board of directors. Having split his time between Twitter and Square, a platform for accepting debit and credit card payments, it is likely that he will be aiming to focus primarily on Square. Twitter’s board of directors has said in response that they are hoping to ensure that Dorsey’s replacement is focused entirely on Twitter. They want someone “in a position to make a full-time commitment.”

A shift behind the scenes isn’t the only thing changing for Twitter. There have been some major changes in the past weeks since Dorsey announced that he was stepping down. Last week, for instance, they announced that product pages would be creatable on Twitter, featuring tweets, supplementary information about certain products, as well as the ability for users to easily purchase that product through Twitter. Additionally, users will be able to view ‘top tweets’ about a product, effectively allowing Twitter to operate as a reviewing service.

In another interesting move, Twitter has announced something called Project Lightning, which is a feature that will allow users to browse tweets based on live events, from music festivals to protests. These experiences will be curated by a team of editors, rather than automatically swept in via hashtag. Overall, Project Lightning sounds somewhat similar to Snapchat Stories and its approach to handling live events. Project Lightning is expected to be released later this year. In the meantime, Twitter’s search for a new CEO might lead them down other interesting avenues. It’s not impossible that they wind up picking Snoop Dogg, who has put himself into the running.

Did you like this? Share it:
Tags: E-commerce Basics,Social Bookmarking,Social Media,Social Media News Brief,Social Networking,Web 2.0

Facebook Launches Moments for Photo Sharing

June 18, 2015 · Written by Andrew S

Picture 6-18-2015With the amount of apps Facebook continues to launch, from Rooms to Messenger to Paper, it’s a surprise that we haven’t yet reached a point of Facebook app fatigue. Their most recent app is called Moments, which was launched earlier this week. The purpose of Moments is effectively to be able to easily share any photos that are stored in your phone, using facial recognition software to make private photo sharing even easier.

Moments operates by taking a look through the photos on your phone, checking to see if any of them have your friends’ faces in them. Using facial recognition allows you to easily send pictures of your friends to them without having to share those pictures publicly on your Facebook profile. Pictures can also be shared manually if the facial recognition software does not recognize someone. The primary focus of Moments is to be able to share photos with individuals or small groups of friends, as opposed to the entirety of your Facebook friend list.

There has already been some criticism targeted at Moments, however. Some don’t see why it is necessary to create yet another app to download, when it might be more useful to integrate these photo sharing features directly into Facebook. Others believe that it might be held back due to its unfamiliar sharing format and facial recognition software that leaves something to be desired. In any case, time will tell if Moments manages to flourish on its own or if the features will eventually get moved over to the main Facebook application.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Media News Brief,Social Networking,Web 2.0

Facebook Targeting Other Countries with Facebook Lite

June 11, 2015 · Written by Andrew S

Picture 6-11-2015After Facebook acquired WhatsApp at the beginning of last year, Facebook CEO Mark Zuckerberg gave a speech at the Mobile World Congress in Barcelona, Spain about how the acquisition of WhatsApp was going to be a step towards helping to connect people in the developing world, the same way that Facebook had been doing in more tech-savvy countries. He stated that his belief was that Facebook’s future would include reaching billions of mobile users and allowing them to connect with one another.

It appears that Facebook is now pushing forward in new ways to get other countries connected. Knowing that data plans are expensive and network connections are slow in many other countries, Facebook has decided to launch a low-resolution, stripped-down version of itself called Facebook Lite. It’s specifically designed to help the developing world get involved with social media. In regards to features, Facebook Lite only offers a bare-bones experience, but this allows the application to work better in other countries, allowing Facebook to tap into untapped markets for social media.

Facebook Lite launched in Asia last week, but the app is expected to eventually make its way to parts of Africa, Europe, and Latin America. The app has been created to take up a small amount of space on a phone, use as little data as possible, and load quickly even when being used on 2G mobile connections. Overall, the app appears like it will be a great way for users in other countries to get connected through Facebook.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Media News Brief,Social Networking,Web 2.0

Facebook Finally Comes Around to Animated GIF Support

June 4, 2015 · Written by Andrew S

Picture 6-4-2015In the early days of Facebook, people were able to post animated GIFs as they pleased. However, the ability to share these types of images was removed from the social network nearly a decade ago. It is likely that they were removed because they were either too distracting or their presence slowed the site down. In any case, most other social networks have allowed animated GIFs for quite some time now and Facebook is finally rejoining them by allowing these types of images to be shared once again.

People have been clearly interested in sharing animated GIFs on Facebook for a while now. A couple of years ago, a website called Giphy (which specializes in sharing enormous amounts of animated GIFs) created a workaround that would allow people to embed animated GIFs on Facebook. The effort was promptly shut down by Facebook in an effort to keep the site from being cluttered and chaotic, but it seems that Facebook has changed their mind.

There are a few guidelines that will have to be followed with Facebook’s new support of animated GIFs. Specifically, users will not be able to upload them directly onto their Facebook page. Instead, animated GIFs only work when they have been embedded so that they are linking to an outside source. The GIFs also have to end in ‘.gif’ rather than appearing in any other type of link. Currently, the feature works on the website and on the mobile app, though GIFs only work on personal profiles and not brand pages. Though the feature has not yet been rolled out to all users, it should be available to everyone over the coming days.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Media News Brief,Social Networking,Web 2.0

New Touches to Twitter This Year

May 28, 2015 · Written by Andrew S

Picture 5-28-2015Just like any other social network, Twitter has been trudging along and updating its features to ensure that it remains competitive and provides its users with the best experience that they can possibly offer. Over the course of this year, Twitter has launched a number of features and services to enhance the overall Twitter experience. Earlier this year, Twitter launched a service for brands and celebrity users called TweetDeck Teams, which is intended to allow multiple people to tweet from a singular account. This service is intended to make it easier for team members to work together on Twitter.

Another service that Twitter launched back in February was an official WordPress plug-in that would allow Twitter to interact smoothly with the popular website and blog development tool. Although many Twitter-related plug-ins had been developed over the years for WordPress, this was the first official one released, intended to make it easier for visitors to tweet WordPress posts, embed tweets, and track ads for those running Twitter Ad campaigns on their WordPress blogs.

Updates to the interface of Twitter itself have also come up from time to time over the course of the year thus far. For instance, Twitter gave users the ability to easily embed Twitter videos on other websites back in March. Then, in April, Twitter began testing targeted advertisements that would appear directly on user profiles, with a ‘Suggested by Twitter’ tag. This is an effort to continue monetizing Twitter and making it profitable, while still being able to provide it to users as a free service.

Did you like this? Share it:
Tags: Blogging News,Social Bookmarking,Social Media,Social Networking,Web 2.0

The Social Networks and Apps You Might Have Missed

May 21, 2015 · Written by Andrew S

Picture 5-21-2015When we talk about social networks and media, we usually focus on the heavy hitters like Facebook, Twitter, Google, Snapchat, and Instagram. However, there are many other players that are trying to make a name for themselves in the game of social media. Some of them are mere clones of existing social networks, while others really aim to do something special in hopes of getting a chunk of the spotlight. Take Bindle, for instance. It’s a social media app that’s focused specifically on personal group chat, influenced by the chat rooms of old and newer social media. Its popularity seems to have arisen from its simplicity, leaving out all the fluff that many other group chat apps include.

Some newer social networking apps have a focus on anonymity, so that people can have online discussions without revealing their identity. Many of these apps have popped up, but the most interesting recent one would have to be Cloaq. While most anonymous social media apps focus on anonymously commenting on user-generated content, Cloaq actually allows you to comment on various news stories from all around the Internet without revealing any personal information. Of course, in order to be successful, Cloaq will need to have something in place to reduce potential abuse, which remains to be seen.

Yet another intriguing social network would be Nattch, which aims to purge itself from much of the nonsense and distraction that comes along with more popular social networks like Facebook. For instance, it hopes to provide its users with an ad-free interface as well as rejecting links to videos and articles that people have found on the Internet. Instead, Nattch hopes to encourage users to simply share information about their lives, which is similar to what Facebook aimed for when it first launched. All of these social networks are relatively new and could still prove to be rather successful, depending on how large of an audience each of them can pull in.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Media News Brief,Social Networking,Web 2.0

Meerkat vs. Periscope: The Battle for Twitter

May 14, 2015 · Written by Andrew S

Picture 5-14-2015Back in March, I discussed how Twitter was entering the world of live-streaming with a third-party video app called Meerkat. With the popularity of live-streaming video already on the rise, Meerkat immediately exploded in popularity. However, the fact remained that Meerkat was launched by a third party and Twitter already had other plans for live-streaming video. Mere weeks after the launch of Meerkat, it was revealed that Twitter was already planning to launch their own live-streaming app called Periscope.

Twitter actually acquired Periscope in January, so live-streaming is something that has long been on their mind. Periscope launched at the end of March for iOS, giving Meerkat only a brief head-start in the Twitter live-streaming business. Upon the launch of Periscope, most news sources had only positive things to say. The interface was cleaner than Meerkat, there’s more interaction available between users, and most importantly, Periscope allows users to save streams and replay them later.

In response, Meerkat has been doing what it can to differentiate itself from Periscope and ensure that it’s still got a horse in the race. The people behind Meerkat have opened up Meerkat to other developers, transforming it into a platform that can be enhanced in various ways. Developed have already changed the Meerkat experience by adding automatic uploads of streams to YouTube, analytics tools, and better discovery for other users’ streams, among other updates. Periscope is currently in the top ten US social apps, while Meerkat is around #70, but these enhancements may help to give Meerkat a push.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Networking,Web 2.0

Checking Back in with Google Plus

May 7, 2015 · Written by Andrew S

Picture 5-7-2015It’s been a while since anyone has given much thought to Google Plus. Google’s attempt at a competitor to Facebook effectively crashed and burned, after not really providing users with anything that they didn’t already have from other existing social networks. It simply never offered anything that made people want to switch from one social network to the other. After Vic Gundotra, who focused largely on Google Plus during his tenure at Google, announced he was leaving the company last year, some news sources declared that Google Plus was effectively dead in the water.

However, Google has recently announced an overhaul of the Google Plus interface, which is drifting further away from a Facebook clone and actually seems to be emulating aspects of Pinterest. Google Plus’s newest feature is called the Collections tab, which allows users of Google Plus to group similar posts into sections, so that users can easily organize all of the things that they are interested in. These Collections can be shared publicly, privately, or with a specific group of people.

While Google Plus may have massively decreased in use, there were still plenty of people that were clinging to it. Roughly 6.6 million users made public posts in 2015, although that is only representative of 0.3 percent of all Google Plus accounts. However, Google was paying attention to what their loyal users were doing on the social network. These observations ultimately led to the launch of Collections, which is now available on the web and Android platforms and should be available for iOS in the near future.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Networking,Web 2.0

Dialing on Demand: Calling Friends via Facebook

April 29, 2015 · Written by Andrew S

Picture 4-29-2015Facebook, ever-expanding, is trying to provide its users with better ways to call their friends and see who’s calling them. They started out last week by releasing a caller-ID app called Hello, which functions by connecting public phone numbers to Facebook profiles, so that users of Hello can have a better idea of who might be calling them if they don’t recognize the number. The feature allows users to block calls, search for businesses, and connect profile pictures and information to the people who call you. The app is only available to Android users, due to limitations on how apps can respond to phone calls on iOS, but it’s been getting positive responses thus far.

Through Facebook Messenger, Facebook has also chosen to allow their users to have another way to make calls, by adding a free VOIP video call service, which uses cellular or Wi-Fi connections. Video calling has been very popular in the past few years, especially with apps such as Skype and FaceTime. These video calls are extremely easy to make, as they only require the push of a button through the Facebook Messenger app and for both parties to have a stable 3G, 4G, or Wi-Fi connection.

Some news sources worry that Facebook Messenger’s video call feature will cause more awkward and uncomfortable social media exchanges, because there is not currently an ability to choose to opt out entirely from video calls or to only allow a select group of people to send you video calls. Other news sources see this feature as a transitional point that may move Facebook closer to competing with live broadcasting services such as Meerkat and Periscope. Regardless, Facebook’s move to make themselves more integral with phone calls and video calls will likely overall be to their benefit.

Did you like this? Share it:
Tags: Social Bookmarking,Social Media,Social Media News Brief,Social Networking,Web 2.0

Connect With Us On...

View Our Other Social Profiles

Programs

Web 2.0
Read More
Web 2.1
Read More

Recent News

Categories

Archives