While many of the social media platforms have been struggling with change for a while now, Instagram has recently decided that it is time for an update of their own. They released their update earlier this week giving a new look to the Instagram app. The new look caught some users by surprise, especially when Instagram further updated the look of their site for Windows 10 users as well.
The main change during this update is a cosmetic one rather than anything extreme in the programming itself. Instagram says that their intention is to change their site so that it focuses just on pictures rather than site design. They have reduced the look of their site to a black and white format so that there is nothing to distract from the color of the pictures themselves. The idea is to make the eye automatically focus on what Instagram is all about: the pictures.
Along with the change to the background display, Instagram has made a big change with the logo that goes with this app. The logo has been changed from the look of the old fashioned camera and now features a rainbow background with the camera outline in white. The new logo was the most controversial move out of everything about the new update.
Already many customers are starting to complain about the new icon and want to go back to the old one. Instagram decided to make the change in their logo to make something that would be more universal than the old camera look. The stencil look of the app also fits better with the look of similar apps that are designed by the same company. This has not stopped many users seeking solutions so that they can change the logo back.
Overall this rather minor update is just one way that Instagram is working to remain competitive in photo sharing. The app will allow customers to use it in the exact same way while focusing much more on the photos than any other aspect of the website. It’ll be interesting to see what future updates might bring.