Traditional media’s days as the main source of information are numbered. Giants like newspapers, television and radio are taking a back seat to the onset of social media as the most popular way we interact and discuss the subjects that are important to us. Web 2.0 and the read/write web has made it easy for everyone to share and discuss opinions, find new information and discover those with similar ideas and interests. Without adapting and evolving, old media will find themselves playing catch-up or worse, branded insignificant and out of date. Of course the progressive outlets are embracing this shift in the fundamentals and using it to their advantage. Major newspapers, radio stations and television networks now have significant online presences and encourage the interaction that is driving our daily lives. But they find themselves in competition like never before. As social media grows, more options are available to users every day, forming a whole new basis for every aspect of how we get and share information.
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Internet marketing wouldn’t be what it is today without Google. Higher visibility in such a popular tool has long been sought after by every online business as a vital component to success. With that desire to rank higher, the ins and outs of how ranking is determined proves to be an interesting debate. There are certainly standards that everyone, including Google themselves, will agree on, but beyond the official posted guidelines, the search engine leader has been pretty quiet.

To bring a little more transparency to their ranking philosophy and technology, Google has put together a series of posts on the Official Google Blog discussing different aspects of this mysterious algorithm and the reasoning behind it. Let’s take a look at some of the key points:
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iePlexus.com; Social Media Marketing Company Competes in Charity Golf Tournament

www.iePlexus.com attended the Selkirk Association of Realtors® Charity Golf Tournament, held at the Stoneridge Golf Course in Blanchard, Idaho, on June 20th, taking 4th place and contributing as a Platinum Sponsor.

Lynnwood, WA (PRESS RELEASE) July 8, 2008 — Members of the iePlexus Online Media team took part in the Selkirk Association of Realtors®’ Charity Golf Tournament in Blanchard, Idaho, on June 20, competing with 33 other teams in a scramble-style tournament at the Stoneridge Golf Course. The yearly tournament gathers donations to grant thousands of dollars in scholarships to local graduating seniors and continuing college students, as well as donating thousands of dollars in grants to groups in need of funding for their community projects and programs in Idaho’s Bonner and Boundary Counties. iePlexus pledged as Platinum Sponsors for this year’s charity tournament, from which half of the proceeds were awarded as a grant to Panhandle Habitat for Humanity.
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