In the world of printed writing, there are many established laws concerning what can and can’t be done. The boundaries are generally clear, and these laws are widely known by those who take up a pen. But once those written blurbs move online, the law becomes a little bit fuzzier. Just ask Stephen Hogge, owner and operator of the blog HogOnIce.com.

Hogge found himself the center of a sticky legal situation after posting a blog that labeled an (allegedly) ex-girlfriend “a mentally ill alcoholic prostitute.” Apparently them’s more than fightin’ words. Them’s grounds for a lawsuit.

The woman in question, California resident Fatima dos Santos Fahmy, took issue with the maligning remarks. A graduate of Miami School of Law, Fahmy hauled Hogge into court. But the question quickly presented itself—where does one file a lawsuit of this kind?
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In keeping with my post last week about recapping the latest news in search, here’s some search engine stories of interest from around the web. This week, we’ll be talking about the recent releases of the data on the search trends of 2008, Google’s beta release of the social networking tool Friend Connect, and the on and off again drama of the Google / Yahoo search deal that has dominated headlines recently.

Search Trends 2008
It’s the time of year when the search giants like Google, Yahoo! and Ask.com give us some insight into the behavior of searchers. Some trends have remained consistent from 2007, but 2008 saw some interesting new topics rise and fall in the search box, most notably in American politics, natural disasters, the 2008 Olympics, and celebrity gossip. Search Engine Land has summarized the information quite nicely for us, highlighting the most important trends across all the engines that provided info. Here’s an overview:
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On Black Friday millions of Americans fought the shopping crowds to get the best deals at stores like Wal-Mart and Best Buy. In fact, many Americans camped out in store parking lots Thanksgiving night just to make sure they’d be one of the first people through the doors.

The economic crunch has put a strain on shoppers’ budgets this year, but you wouldn’t know that with the throngs of people lined up outside stores last Friday morning. This year people know what they want and where to get the best deal on it.

But when the spoils of shopping begin to outweigh the benefits: is it really worth battling the crowds to shop on Black Friday when you can save time, money and stress by shopping online?
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When it comes to social media marketing, sometimes you’ve just got to listen to the clowns. Well, a very specific group of clowns anyway.

In particular, the mind-bendingly bendy group at Cirque du Soleil has once again thrown off convention and is currently leading the movement by established and successful organizations to move advertising online. While they haven’t completely abandoned traditional means of advertising, Soleil’s social media manager Jessica Berlin is spearheading the effort to make the high budget production known on forums such as LinkedIn, Twitter, Facebook, and others.

In a recent panel discussion, Berlin divulged some key points about the benefits of moving advertising efforts online.
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Today, December 1st, is World AIDS Day. As a company, iePlexus has always been committed to being a charitable organization. We think it’s important for companies like us to take the lead in talking about issues that affect all of us and doing something for those less fortunate. A little while ago, we highlighted poverty through Blog Action Day, and some months ago we participated in a charity golf event to benefit Habit for Humanity. Today, we’d like to highlight the important topic of AIDS.

World AIDS Day is observed every year on December 1st, and was established in 1988 by the World Health Organization. World AIDS Day provides governments, national AIDS programs, faith organizations, community organizations, and individuals with an opportunity to raise awareness and focus attention on the global AIDS epidemic.
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