February 2009

Google Health Announces New Improvements, Raises Old Concerns

It was only a matter of time before our medical records and medical histories teamed up with the internet. And not surprisingly, Google led the way with their Google Health beta program.

Launched in May 2008 to the public, the program is intended to offer users more control over the management of their medical records and other medical dealings. To that end, Google Health allows users to keep prescriptions and test results in a more organized and accessible format. And perhaps the most prominent feature is that users can now import all (or some) of their medical records into their account.

Signing up simply requires a general Google account. Seeing as the hallmark of many Google programs is their user-friendly nature, Google Health doesn’t disappoint. Logging into your Health account just requires your general Google account password.

Offering the edge on real-time medical information, the latest update to Google Health is new software allowing personal medical devices to stream data directly into your account.
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Taking Down the eBay Machine

When eBay was first introduced to the online community, it truly revolutionized the way people viewed working from home. In a post-eBay era, it suddenly became a very real possibility for people to pull in a little extra cash simply by dishing off household leftovers. But as the company grew more and more popular, the higher ups grew more and more greedy. Raising their listing fees and other associated fees, users grew increasingly alienated.

With the advent of Craigslist and other less fee-driven sites, users began seeking viable eBay alternatives. While many sites cropped up claiming to be the next eBay rival, they tended to be plagued by scammers and questionable sellers. (Who wants to pay $100 for poorly made Christian Louboutin rip-offs?)
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Google Earth: Helping Us View Earth in a Whole New Way

Making its debut in the middle of 2005, Google Earth was an innovative virtual globe that allowed users to view satellite images of almost anywhere in the world. Seeing the roof of your house or your car in the driveway after zooming in from the earth as a whole was certainly a unique and exciting thrill, but after the initial appeal wore off, users began to draw a collective yawn.

Clambering for more exciting features, the latest version of Google Earth has finally arrived. Labeled Google Earth 5.0, the most prominent update is the addition of an ocean. While older versions of the program had a vague blue section that everyone accepted as the ocean, this new version features the ability to actually dip below the ocean surface. Users can now view the layout of the sea floor in 3D, and they can also view accompanying videos of ocean life, ocean expedition logs, and more.
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Beach Bum’s Business Booms With iePlexus’ Help

warrenworthleyWhen Warren Worthley moved back to his home state of Florida after retiring several years ago he bought a boat and dubbed it “Paradise,” and paradise is exactly what Worthley had planned for his retirement.

“I grew up in Daytona Beach, Florida,” he said. “I swam before I could walk, played on the beach and fished everyday. I was destined to be a world-class beach bum.”

This self proclaimed “Florida boy” had spent years working as Dean of Engineering and Technology at Purdue University in Indiana before making his way back to the Sunshine State. His new boat, a 23-foot Donzi fishing cruiser, was perfectly designed for navigating the shallows of Charlotte Harbor, where Worthley planned to hook trout, redfish and snook.
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If You Want to be as Successful as Obama

With the world watching Obama on inauguration day, it was inevitable that people would carefully analyze his speech from a variety of different angles. But I’m sure not even his young, hotshot speechwriter Jon Favreau (sorry, not Mikey of Swingers fame) foresaw that Obama’s speech would offer some helpful insight into all of our future online content.

With it well known that politicians are the kings and queens of rhetoric, what techniques of theirs can we implement into our own work?

The Hook

It’s no mystery that any good piece of writing has to hook the audience right away. For Obama, this meant utilizing language that kept us hanging on his every sentence. If-then clauses kept us asking a collective, “If what?” (See a shameless example in this article’s headline.)

In terms of online writing, pose a question in your headline. With all the numerous blog posts and articles out there, there has to be something to set your article apart. And if the headline can already get your audience thinking and asking questions, you have a significant leg up on your competition.
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