AJ Bombers, is a popular burger place in Milwaukee owned by Joe Sorge.  On Sunday, Sorge’s sales were up 110% thanks to the new social media  application FourSquare.  161 FourSquare users checked into the restaurant at the same time, that’s between 25-35% of Milwakkee’s FourSquare user population.

So what brought 161 FourSquare users to this already popular burger joint?  Sorge decided to promote the restaurant with the idea that customers could unlock a Swarm badge, which is awarded to those who check in at a location with at least 50 other users at the same time.  (more…)

A new report from comScore shows that online video views are up compared to the same time last year.  And in fact YouTube, the leader in online video, had views up 50% compared to January 2009.  

In January more than 32.4 billion videos were viewed in the US alone online.  YouTube, owned by Google, had 12.8 billion viewed videos, taking up roughly 39.5% of all viewed online videos.  ComScore reported that the average YouTube visitor watched an average of 94 videos throughout the month of January. That means there were about 136.2 million YouTube viewers in the US (that’s give or take 44% of the entire US population). (more…)