Gather round business owners, social media newbies and not-so-savvy computer nerds – this is something you’ll want to hear. Do you find yourself lost, frustrated or just plain overwhelmed by the concept of social media? Do you struggle to integrate such platforms into your online business? Well, prepare yourself a dose of good news.

According to a recent case study, the key to unlocking a successful Facebook page is as simple as believing in your cause and exhibiting that faith throughout your marketing plan.

The subject of the study was the Facebook page of the California State Parks Foundation and the results were jaw-dropping. In just 14 days (plus media coverage) the foundation’s fan base jumped from 517 to 33,000 people.

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