Facebook has announced that their newest feature will allow customers to conduct personal fundraising through Facebook pages. People will be able to make pages that ask for donations that go to a personal account. The feature that Facebook is planning to add will be similar to GoFundMe and other crowd raising websites that gather money for people who are in need.
The plan is for the feature to roll out over the next few weeks in the United States. It will only be available to those who are 18 and older on the website. These individuals will be able to set up a dedicated Facebook page to include information about the fundraiser. The page will feature a blue donate button that will allow other Facebook users to donate money to the cause. One of the benefits of having these pages be a part of Facebook is that they will be linked with individuals so people will know who they are donating to.
The new feature will put Facebook into competition with different website like GoFundMe. For now Facebook is going to only allow fundraisers to cover education expenses, medical bills, pet medical bills, crisis and disaster relief, personal emergencies, and assistance for family members after a death in the family. They plan to have a 6.9% transaction fee in addition to a fee of 30 cents per donation to cover the costs of processing the donations and reviewing each fundraiser before it goes live.
With this new feature in place Facebook pages will be created to help accept donations for different things. People visiting the page will be able to read about the fundraiser and also share the information with their own friends in addition to contributing money to the situation. The feature will be a way to fund raise directly with Facebook rather than sharing pages outside of this social media site.