Over the weekend the social media world had the keyword #beatcancer tagged all over the web. EVERYWHERE, an Atlana based Social Media Marketing firm had asked bloggers at BlogWorld, & the New Media Expo, which both took place in Las Vegas this past weekend, to put #beatcancer in their posts to spread awareness and raise money for cancer, which then started a trending topic on Twitter. Radian6, who was the online monitoring company, announced this afternoon, that #BeatCancer broke the Guinness World Record for Most Widespread Social Network Message in 24 Hours.
According to the company there were 209,771 mentions on Twitter, Facebook and blog posts, which roughly ‘translates into an estimated number of impressions generated during this 24-hour period at over 100 Million.’ eBay, PayPal, MillerCoors Brewing Company and Genesis Today all said they would contribute financial contributions to the #BeatCancer campaign. Nearly $70,000 was raised in the 24 hours they monitiored the key phrase. The money will be split up and sent out to 4 non-profit organizations which include SU2C (Stand UP to Cancer), Alex’s Lemonade, Bright Pink, and Spirit Jump.
Tamara Knechtel, Managing Partner of EVERYWHERE, brainstormed the idea of #BeatCancer and released this statement, “We understand very well the power brands have to deliver messages in the social media space. We wanted to score the first Guinness World Record® by using social media for social good. I’m a cancer survivor and just about everyone I know has a close family member who has suffered from the disease. That said, we only had a matter of days to pull this off in time for BlogWorld & New Media Expo. We are grateful to our sponsors, eBay/PayPal and MillerCoors who stepped up to the plate offering a penny per #BeatCancer mention. In the end, they both gave far more than a penny per mention!”