abc news Tag

How Your Business Can Crowdsource

crowdsourcing2You are probably saying to yourself, “what is crowdsourcing?”  According to Wikipedia, “Crowdsourcing is a neologistic compound of Crowd and Outsourcing for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions.”

It’s also a concept that many businesses are taking on.  While many are using social media sites like a modern suggestion box, others are actually taking those suggestions and putting them into action.  WLS-TV, Chicago’s ABC affiliate took a look at a Chicagoland company which helps people and businesses connect by crowdsourcing. (more…)

Pepsi To Drop Super Bowl & Use Social Media

pepsiThere is always that age old question, why do people watch the Super Bowl?  Many watch for the game itself, while others just tune in for the half time show.  And others tune in just for the commercials.  Commerial airtime during the Super Bowl is always   the most expensive time for advertisers to advertise since it is the most viewed event on television.  One commercial you don’t see in the next Super Bowl, Pepsi. 

The company has announced they will not be making a commercial for the 2010 Super Bowl, instead they will focus on a $20 million social media advertising campaign.  ABC News reports that the company will launch the Pepsi Refresh Project on January 13, where online users can submit ideas to help ‘refresh their communities to make a better world.’ (more…)