Whether it’s your favorite cupcake shop, the car dealership down the street or the place where you get your coffee every morning, it appears that neighborhood businesses nationwide have jumped onto the social-media bandwagon. Facebook, in particular, has become one of the most essential tools in business advertising and marketing; and now, the social network [...]

Advertising on YouTube is becoming a common marketing strategy.  And why shouldn’t it?  With a billion video views a day, it’s a great way to connect with millions of people world wide. This year YouTube has had some pretty amazing viral video.  From 7 year old David wondering if he was in “real life” after [...]

With users now in the range of 200 million, Facebook has become the stethoscope which monitors the pulse of the modern world.  But despite a near unlimited amount of potential, CEO Mark Zuckerberg and his board of directors refuse to tap into the potential revenues from their presiding ownership over a global online community.  Shiv [...]

As we count down the days before Thanksgiving and Christmas, many people are thinking about finishing their holiday shopping, and online business owners are scrambling for customers. With the current, shaky state of the economy, it’s no wonder that small businesses are focused on the holiday buying season. Small business owners should be planning their [...]