blog directory Tag

Blog Directories and Communities

There are many benefits to implementing a business blog for your online business. The additional credibility and visibility that comes as a result of consistent blogging can often eclipse that of traditional marketing efforts. If the business blog is setup to enable communication and posting to social networking and social bookmarking applications, the exposure potential is even greater, as these are some of the most popular destinations for people online. Having your business integrated into these new standards of Web 2.0 marketing can result in impressive returns. These are important steps to take when starting a business blog campaign, but when it comes to marketing, you aren’t finished yet…

Beyond the setup of your business blog and integration into social media advertising, you need to consider the blog community, or blogosphere. It’s vital that other bloggers are aware of your spot on the web, as they are probably the most active and knowledgeable online community when it comes to better search engine rankings and interactive marketing. Participation on your blog is necessary to start building a readership and making some waves within the community, not to mention the process of building relationships with people who can have quite a significant impact on your business success. Bloggers must remember that no blog is an island, and the real goal here is to create as many bridges in the blogosphere as possible.
(more…)