blog marketing Tag

Why Your Company Needs a Business Blog

Business blogs are one of the primary components of Web 2.0 marketing, offering manifold benefits to any company. These benefits only manifest themselves, however, if you use your blog properly, which can be difficult to do. Many business owners ask themselves if a blog is worth the time, money and effort it takes to maintain it: the answer from the experts is a resounding “yes.”

Why You Need a Business Blog

A business blog provides an opportunity to add fresh, relevant content consistently and serves as a means of communication between you and your customers. Instead of updating your website on a daily basis, constantly shifting images and updating text, you can inform clients of sales and new products on your blog. Blogs feature easy-to-use software, meaning you can add a new post in a fraction of the time it takes to update your site.

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Keys to Successful Business Blogging

Blogging about how to blog may seem like a conceited task, but the truth of the matter is that most people who blog aren’t utilizing the medium to its full potential. According to statistics complied by Technorati, there are an estimated 175,000 new blogs created everyday. Albeit a considerable number of these blogs never make it past the first few posts, that is still an astronomical amount of competition. So the challenge all bloggers have to confront is how to get their voice heard through all of the static. Here are some tips to help you do just that:

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Blogs and Search Engine Optimization

Ten Tips For Optimizing Your Blog For Search Engines

It’s not breaking news that blogs are great for search engines. Since blogs became popular and were documented in the main stream media, back around early 2004, the merits of their marketing reach and search engine prowess has been well-covered by the search and marketing industry. It’s almost as if blogs were specifically designed to appeal to search engines, in that they fulfill so many specific criteria search engines look for when determining ranking. Fresh, content-based websites with clean architecture, simple navigation and keyword-rich page titles are like honey to a bear, search engines are naturally attracted to them and once they get sticky, they keep coming back.

But getting your blog to really communicate well with the engines isn’t something that comes built in; there are some essential steps that you need to take in order to make it easy for engines to discover your site and subsequently, rank it higher. Follow these ten tips to optimizing your blog for search engines, and you’ll be well on your way.
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Business Blogs Deserve Better than Blogspot.com

Warning SignsLet me preface this post by saying I’m a big fan of Google and their online applications. Even Blogger, their online blogging software has its benefits, to some extent. Also, although my company offers business blogs as a service, this post is not about my company or our services, it’s about making the right business decision when it comes to implementing a business blog. An online business deserves every opportunity to become as successful as possible, and Blogspot.com just doesn’t offer the kind of support, services and features that are necessary to get the most out of this marketing device. I’m also not stating these reasons because I have studied other people’s experiences. I myself blogged for over three years using the Blogger service starting back in 2003, before it was even popular. That’s before I found WordPress and became a 100% advocate of their open-source platform and content management system. So when you’re reading these opinions, rest assured it’s from someone familiar with the complete Blogger experience. 
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Business Blogs and the Media

Business Week - Blogs Will Change Your BusinessWhen the phenomenon of blogs first started, they were simply a way for people to post their personal thoughts on the web, like an online diary. Blogs were bulky, had little features and were difficult to incorporate into a business. The few pioneers in the industry knew from the beginning however, that blogs would explode into the most effective form of communication on the web. These days, you can’t escape blogs if you spend any time online at all. Along the way, blogs emerged as an effective business tool and the media began to acknowledge the profound effect they’re having on the way we do business.

Countless articles have been written about the astounding effect blogs have had on business. Many chronicle the story of a small business with an innovative product that was picked up by bloggers and spread across the blogosphere in a matter of hours, resulting in an enormous buzz that led to extensive financial benefits. Businesses have been built on blogs, some emerging in a few days just through this aspect of utilizing blogs and viral marketing to get the word out.  This article highlights one of those stories.
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Advertising With A Business Blog

Advertising with a BlogThere are many advantages to advertising with a business blog in today’s competitive online marketplace.

For one, blogs carry more weight with search engines because they are updated regularly with fresh, informative content. This consistently updated information is a magnet for search engine robots. When these bots crawl blogs, the more information that can be found and indexed the better. Blogs add more and more content as they develop, thus helping that information reach more customers. The users finding blogs online are typically very targetted visitors, having searched for a specific keyword found in the blog to end up there. The owners of these blogs are also advertising their sites all over the internet and participating in the very active blog community.
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Why Blogs Get More Hits Than Websites

Google Blog SearchThe major search engines strive to find fresh, informative content to keep their users coming back. Blogs meet this need because they are updated on a regular basis, they are full of content relating to a particular or broad range of topics, and they are very search engine friendly.

Often times, your business blog will be found through the search engines before your actual website. Take any popular keyword and type it into Google. The majority of sites that appear at the top of the lists will be sites containing a wealth of information about that topic, not just sites selling similar products. Search engines are looking for content before anything else. Write good content on your blog, on a regular basis, and not only will search engines reward your work, but other people will link to your site naturally.
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