Blogging seems like such an established part of the web experience that it’s easy to forget it’s only been in our lives for eleven years. If fact, if you’re on the hunt for the beginnings of the web log, you will eventually find yourself in April of 1997 at Dave Winer’s blog, Scripting News. By our eyes, jaded with eleven years worth of blog improvement, this first post looks unimpressive.
Impressive or not, however, it would prove the catalyst that sparked an online revolution. And, somehow, that first post (nothing more than a small string of words and links) became the precursor to the more established, higher tech blogs of today.
But there is still a fundamental question at the bottom of the phenomenon—what made this odd viral form of information exchange take off so quickly and so pervasively? In light of our busy schedules and the time commitment it requires, why do we sit down at the end of the day to blog?