blogs Tag

More Blogs = More Customers

blog_logo1Hubspot released an interesting survey Thursday, which stated that companies who blog more, have more consistent sales.  The survey consisted of 231 professionals who were either involved or familiar with their companies marketing strategy and plan. 

According to the report, “social media and blogs are becoming marketing powerhouses.  They are the fastest growing category in lead generation budgets and they continue to be ranked as the lowest cost lead- generation channel.” (more…)

Social Media Plays Role In Policy Making

governmentsmAfter yesterday’s blog post about the GOP using social media to educate the American public on the Health Care Reform Act, StrategyOne & Edelman, PR firms based out of Washington DC, released a the results of a survey which suggests that social media may play an integral part in policy making. 

Of the 396 senior staff members from both the U.S. and Europe whom were surveyed, 96 percent said they often use online resources for public policy research.  Fifty-four percent of the staffers had also reported learning of policy issues online for the very first time, while nearly one in five actually changed a policy position based on what they had learned online. (more…)

Mark Cuban: Keeping it Classy

mark-cubanIt’s no surprise that tempers run high in professional sports, but this becomes especially true when it comes to the playoffs. But tempers did more than run high during game three of the Dallas Mavericks and Denver Nuggets NBA playoff game. After the Nuggets walked away with a referee-aided 106-105 win to make it a 3-0 series lead, tempers finally bubbled over.

After the controversial game came to a close, notoriously hotheaded Mavericks owner Mark Cuban had a few choice words for the scorer’s table. Then, after passing Lydia Moore (the mother of Nuggets forward Kenyon Martin), Cuban informed her that her son was a “punk.”

In the aftermath of the lash-out, reports have become widely varied. But whatever the exact wording of Cuban, there was definitely an exchange that was viewed as inappropriate by the Nuggets camp. As an owner, Cuban was expected not to contribute to the kind of heckling, name calling, and low class shenanigans that usually occur during these heated games. But such is the class of Cuban.

And he continued to demonstrate that highbrow level of sophistication that only $1.8 billion can buy by apologizing to Martin and his mother…via his blog. That’s right. Rather than issuing a face to face apology, Cuban simply posted a halfhearted, more than a little self-serving apology on his personal blog.
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