business Tag

Twitter Buys Tweetie App

Twitter announced on Friday that they have offically purchased Atebits, the company which produces the Tweetie iPhone application along with a desktop application for Mac’s.  It’s the first time Twitter has linked up and purchased a fellow company, which is just sign at how well the social network is doing.  

Loren Brichter is Tweetie’s creator, and will be part of the Twitter mobile team.  In a blog post last Friday, Twitter said that the iPhone app will change it’s name from Tweetie to “Twitter for iPhone, and will be made free within the next several weeks. 

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Business Doubles Profit With FourSquare

AJ Bombers, is a popular burger place in Milwaukee owned by Joe Sorge.  On Sunday, Sorge’s sales were up 110% thanks to the new social media  application FourSquare.  161 FourSquare users checked into the restaurant at the same time, that’s between 25-35% of Milwakkee’s FourSquare user population.

So what brought 161 FourSquare users to this already popular burger joint?  Sorge decided to promote the restaurant with the idea that customers could unlock a Swarm badge, which is awarded to those who check in at a location with at least 50 other users at the same time.  (more…)

Consumers Favor Companies Linked With Social Media

In their latest study The Center for Client Retention, found that consumers are more likely to favor companies that not only are on social media sites but those who engage with clients as well.  During the the study 55% of consumers said they felt positive about the company while a small 5% acted negative towards companies having social media.  The remaining 40% felt neutral. 

That’s significant that only 5% feel negative against the use of social media.  22 companies involved with the Fortune 500 provided the survey with critical information on their social media policies to find the difference of consumer expectation.  Nearly 27,000 consumers gave the survey feed back on their experiences with social media. (more…)

Do Businesses Need Twitter?

Twitter has by far become a great marketing and advertising tool for businesses around the world. By offering exclusive deals, or being able to help solve an issue nearly immediately, the use of the social network has been a success, but it is for everyone? Do you need Twitter to keep your business afloat it’s today’s technology friendly and social networking world?

Matt Bailey from SiteLogic told WebProNews reporter Abby Johnson, “No.” And while many have has success with Twitter, Bailey says that “you need to have a consistent marketing strategy of how to use that social media to your benefit.” (more…)

Twitter Contributors To Help Businesses

As we all know, companies world-wide are taking advantage of Twitter, from major corporations like Starbucks, Southwest Airlines, and Amazon to smaller companies such as iePlexus.  Late Monday, Twitter’s Anamitra Banerji wrote in a blog post that some new features will soon be coming to Twitter to help benefit businesses.  

There has been much talk about having companies pay for a business account within the next year and that still seems very likely.  Companies with a business account would receive a badge, much like celebrities have, verifying it’s the official account.  However, as of right now Twitter is only releasing plans for one of their features for business accounts.  The new feature is known as the “Contributors”.  This will mostly be beneficial to companies whom have multiple people updating their Twitter accounts.  This helps make online businesses seem a little more personal by allowing users to engage more in conversations. (more…)