In their continuing effort to dominate every aspect of your online experience, Google has taken e-commerce to the masses with the experimental release of the Google Checkout Store Gadget, a simple application that makes it possible for anyone with a blog or website to create an online store, with Google Checkout, in under 5 minutes. [...]

It’s no surprise that humans react in odd and irrational ways, particularly when it comes to spending money. To that end, Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape our Decisions, offers many insightful lessons into the quirky (and largely predictable) human psyche. And in turn, these lessons may help web businesses [...]

As we count down the days before Thanksgiving and Christmas, many people are thinking about finishing their holiday shopping, and online business owners are scrambling for customers. With the current, shaky state of the economy, it’s no wonder that small businesses are focused on the holiday buying season. Small business owners should be planning their holiday [...]

Internet marketing wouldn’t be what it is today without Google. Higher visibility in such a popular tool has long been sought after by every online business as a vital component to success. With that desire to rank higher, the ins and outs of how ranking is determined proves to be an interesting debate. There are [...]

When it comes to gaining search engine exposure, the amount and value of the incoming links to your website is a determining factor when you’re measured against your competitors. We all know that search engines use this statistic as part of their ranking algorithm, most notably so with Google and its infamous PageRank Technology, which measures the importance of [...]

Think a press release is an outdated, “old media” approach to marketing? Think again. There’s countless studies and articles highlighting the benefits of a press release for online businesses. From generating traffic, inbound links and business or product buzz, to getting positive press and top billing on search results, the new online marketing standards certainly include [...]

The e-commerce industry is filled with different ideas on what’s the best approach for a small business owner. Having spoken with many small business owners, I know there’s some common myths that seem to resonate with website owners more than others. No matter who, where, or how far along in the process they are, an [...]