Tag Archive | "E-commerce"
Studies & Stats, Web 2.0
The numbers are in from the 2009 online holiday shopping season, and it could be a good sign for the economy. In the report from comScore, the e-commerce industry faired better than the same time in 2008.
“During [November 1- December 24], approximately $27 Billion was spent online, which represents an increase of 5 percent over the same [...]
Industry News, Search News, Viral Marketing
Google has released yet another new feature that should help with online businesses. Earlier this week, Google announced a new Google Checkout feature, which allows users to enable a checkout button on the site to promote sales. Now, the Google Commerce Search tool will be useful for online businesses by improving product searches on their site, along with possibly increasing sales and [...]
Social Media News Brief
This Week in Social Media – Nov 6, 2009 iePlexus from iePlexus on Vimeo.
This Week in Social Media – Nov 6, 2009 iePlexus from iePlexus on Vimeo.
Here’s a look at some of what happened this week in the world of social media and elsewhere on the Web.
-It should be no shock that MySpace is losing users, but now [...]
E-commerce Basics, Studies & Stats
It’s no surprise that humans react in odd and irrational ways, particularly when it comes to spending money. To that end, Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape our Decisions, offers many insightful lessons into the quirky (and largely predictable) human psyche. And in turn, these lessons may help web businesses [...]
E-commerce Basics, Industry News
Most holiday-crazed shoppers are familiar with the term “Black Friday.” But for those out-of-the-loop consumers, it’s the first Friday after Thanksgiving, and it marks the official kickoff of the holiday shopping season. Not as many people, however, are familiar with the altogether newer term “Cyber Monday.” While Black Friday demarcates the beginning of shopping in [...]
Blogging News, Social Media, Studies & Stats
I’ve talked before about the incredible adaption and utilization of blogs in the business world. From Fortune 500 companies and corporations to small businesses just starting out, blogs have made the business world stand up and take notice. In June of this year, I wrote about the BusinessWeek article that followed up on the original groundbreaking story [...]
E-commerce Basics, Opinion
Being what I consider an industry veteran (I’ve been building and marketing websites since 1998), there’s always been one constant that separates the successful sites from those that fail: good design. It’s not the only rule to abide by, but it has very few exceptions. With the plethora of content management systems and website templates out [...]
Social Bookmarking, Social Networking, Web 2.0
When it comes to internet marketing, Web 2.0 has redefined the rules. Every fundamental aspect of owning an online business now must incorporate this concept to ensure the potential for positive results. The days of building a site and optimizing it for search engine results are over; there’s someone else who already did that and is moving [...]
E-commerce Basics, Social Bookmarking, Social Networking, Studies & Stats, Web 2.0
Most businesses are just starting to figure out how to get their feet wet with social media. From managing an attractive, trustworthy identity in social networking sites to getting their product and company information posted in social bookmarking sites, this part of a marketing campaign usually takes a back seat to what businesses consider the [...]
E-commerce Basics
Getting inside the head of an e-commerce shopper can be a daunting task. There are many variables when it comes to the question of conversions; including product cost, professionalism of your website, shipping factors, payment options and much more. With the rise of e-commerce comes increased competition. Don’t think that your customers won’t search out [...]
