There’s a consensus in both the business and online communities that social networks will play an integral role in the future of commerce. As such, it’s important to establish an online presence for your small business now, while the industry is still young and you aren’t too far behind the curve. And as the king of social networks, Facebook should be one of the primary focuses of your online activities.
Although it started as a site purely dedicated to social networking, Facebook is constantly adding new features catered towards businesses, clubs and organizations. If you are just getting started, the fist line of business is to create a fan page. Note that this is different from a personal profile, and it’s an important distinction to make because the two profiles function differently and have different security options. A fan page will also provide you with analytical information that you can use as a gauge for how your strategy is working.