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Facebook Targeting Other Countries with Facebook Lite

Picture 6-11-2015After Facebook acquired WhatsApp at the beginning of last year, Facebook CEO Mark Zuckerberg gave a speech at the Mobile World Congress in Barcelona, Spain about how the acquisition of WhatsApp was going to be a step towards helping to connect people in the developing world, the same way that Facebook had been doing in more tech-savvy countries. He stated that his belief was that Facebook’s future would include reaching billions of mobile users and allowing them to connect with one another.

It appears that Facebook is now pushing forward in new ways to get other countries connected. Knowing that data plans are expensive and network connections are slow in many other countries, Facebook has decided to launch a low-resolution, stripped-down version of itself called Facebook Lite. It’s specifically designed to help the developing world get involved with social media. In regards to features, Facebook Lite only offers a bare-bones experience, but this allows the application to work better in other countries, allowing Facebook to tap into untapped markets for social media.

Facebook Lite launched in Asia last week, but the app is expected to eventually make its way to parts of Africa, Europe, and Latin America. The app has been created to take up a small amount of space on a phone, use as little data as possible, and load quickly even when being used on 2G mobile connections. Overall, the app appears like it will be a great way for users in other countries to get connected through Facebook.