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Improve Your Facebook Page and Increase Fans with Simple Equation for Success

Gather round business owners, social media newbies and not-so-savvy computer nerds – this is something you’ll want to hear. Do you find yourself lost, frustrated or just plain overwhelmed by the concept of social media? Do you struggle to integrate such platforms into your online business? Well, prepare yourself a dose of good news.

According to a recent case study, the key to unlocking a successful Facebook page is as simple as believing in your cause and exhibiting that faith throughout your marketing plan.

The subject of the study was the Facebook page of the California State Parks Foundation and the results were jaw-dropping. In just 14 days (plus media coverage) the foundation’s fan base jumped from 517 to 33,000 people.

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Social Media Offers Politicians a New Means to Reach Constituencies

Politicians have been devising ways to communicate with the public and reach out to their constituencies since the inception of the democratic system. And while each form of new media has given legislators more opportunities to communicate their manifold messages, the communiqué has often been filtered through reporters and the discourse has been decidedly one-sided. Social media, unlike any previous innovation, has fundamentally changed the way voters glean information about public officials. Not only do candidates now have unbridled access to the electorate, but social media also offers voters a way to voice their opinions in an open forum.

Traditionally, a candidate needed to take out ad space in order to deliver a message that wasn’t filtered through a journalist, and aside from an op-ed piece, there was little opportunity for conversation or to gauge the public response. With social media, however, there is no intermediary or barriers of communication. Politicians now have the capacity to justify why they voted for a piece of legislation, elected a certain cabinet member or any other decision in their own words—and voters have the chance to respond. (more…)

Facebook CEO Addresses Privacy Concerns

Last week we reported on the public outcry following changes to Facebook’s privacy policy, and as they have been in the past, Facebook was quick to address the issue. After Congress sent a letter to the company in response to numerous complaints, Facebook executives met last week to begin discussing the issue. Following a report from the Wall Street Journal, which expounded loopholes in the company’s privacy policy, Facebook announced it would be making changes to the privacy policy and settings in the near future. In addition, in today’s op-ed section of the Washington Post, Facebook CEO Mark Zuckerberg answered many questions concerning the site’s privacy policies and settings.

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Changes to Privacy Policy Bring Scrutiny to Facebook

For time immemorial, privacy has been a cornerstone of democracy and free societies. Although people now post personal photographs, messages and other information haphazardly on the internet, there is still the notion that social media sites, e-mail and other web-based communiqué come with a certain level of privacy. Websites like Facebook and MySpace have extensive privacy policies that outline how your personal information is used and who will have access to it—although few, if any, people ever take the time to read these documents thoroughly.

In recent months, Facebook has come under scrutiny for several changes the company has implemented in its privacy policy. Instead of receiving protection from stringent privacy settings, which used to be the case, users now have to alter the settings themselves if they wish to keep particular information private. The company has even announced that it will be sharing user information with third-party sites.

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Facebook Decals Coming to a Business Near You

Whether it’s your favorite cupcake shop, the car dealership down the street or the place where you get your coffee every morning, it appears that neighborhood businesses nationwide have jumped onto the social-media bandwagon. Facebook, in particular, has become one of the most essential tools in business advertising and marketing; and now, the social network is moving from the web to storefront windows.

Tim Kendall, Facebook’s director of product marketing, sent a letter to the Museum of Making Music in Carlsbad, Calif. this week, which also included a Facebook decal, to say:

“We invite you to place it prominently on your window or sales counter, since businesses that promote their Page off-Facebook tend to see a 20 percent or greater increase in connections.” (more…)

Facebook Coming To A Website Near You

 

The social in social media and social network is about to become even more social. On Wednesday, Facebook announced they will be reaching out to other sites around the world in order to bring the web together. What does that exactly mean and how will it impact everyone’s Internet experience? Let’s explore this notion.

Most avid Facebook users are familiar with the “Like” button, which usually shows that they’re interested in a friend’s status updates, photos or links. According to Facebook, the average user clicks “Like” on at least nine pieces of content each month. (more…)