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Facebook To Link Profiles & Pages Together

Facebook announced Monday that they will roll out a new feature designed to connect all user interests and Fan Pages in what the company is calling Community Pages. At the end of March, the social network removed the “Become a Fan” option from Fan Pages and changed it to “Like” so that users could “openly express” themselves, explained Alex Li, a Facebook software engineer, who wrote in a company blog post that the Community Pages are linked to the new Like term. 

“Community Pages are a new type of Facebook page dedicated to a topic or experience that is owned collectively by the community connected to it,” Li writes. (more…)

The American Population vs. The American Facebook Population

I always talk about how if Facebook were it’s own nation, it’s population would be larger than the United States. But obviously, not every American is on Facebook. So what would happen if we took just the American’s on Facebook and compared that to the actual US population.

This morning, Mashable published an interesting Infograph. Muhammad Saleem provided the graphic, which show that about a third of all American’s are on the social network. While of course, most of the numbers are estimates, it’s fun to take a look at. (more…)

Facebook Could Go Local

By know, I’m almost certain you’ve heard of FourSquare or Gowalla.  You may recall I introduced what I like to call the “new social media” or “location based networking”, back in Januaryand just at the beginning of the month I told you about a business who used FourSquare to increase their profits by 110%.

Now it seems that Facebook wants to get on board by allowing people to add their location onto their Facebook profiles.  Although there are no official plans to add the feature to join the number one site in the US, the company said in a blog post on Friday afternoon they have ideas which are very exciting.   (more…)

iePlexus Social Media News Brief: March 24, 2010

Google thinks it figures out how to get though Chineses laws, but then the government stuck back. We’ll give you the latest details in the battle between China & Google.  Then we’re talking spam. One social media site has almost no spam, while another is being flooded with it.  And the latest internet craze becomes today’s viral video.  Get caught up with iePlexus Social Media News Brief for today, Wednesday, March 24, 2010. (more…)

iePlexus Social Media News Brief: March 19, 2010

Google no longer in first place. What social media site has taken the gold from the giant search engine?  Then, can the battle between Google & China soon be over? Why a letter from several companies may have given the world a big clue that the end is near.  And one of the most anticipated music videos of the year, gets beat out by a cover version in this week’s viral video. Find out what happened this week in iePlexus’ Social Media News Brief. (more…)

Consumers Favor Brands With Social Network Profiles

social-media-bandwagonWe often here of studies that find consumers who follow or fan companies or brands on a social networking site, like Facebook or Twitter are more likely to purchase products or services from them.  Once again, the latest study from Chadwick Martin Bailey and iModerate Research Technologies confirms that.

Amazingly, the study found that consumers who follow companies or brands on Twitter are 67% more likely to buy from them, while 51% are more likely to buy from a brand that they follow on Facebook. And when it comes to recommending companies and brands to friends, 79% said they were more likely to recommend them if they were on Twitter and 60% if they were on Facebook.  (more…)

Google No Longer Most Visited Site On The Web

computerFor as long as many us can remember, Google has been the most visited site on the web.  You may recall, that during Christmas & New Years Day, Facebook was the most visited site for the day, but Google quickly took that spot back.

However, HitWise said during March 7 and March 13 Facebook surpassed Google as the most visited site in the US, and the trend looks like it will continue.  For the past year, Facebook’s popularity has continued to grow, while Google’s ranking has remained on a stable path.  (more…)

Business Doubles Profit With FourSquare

burgersquare copyAJ Bombers, is a popular burger place in Milwaukee owned by Joe Sorge.  On Sunday, Sorge’s sales were up 110% thanks to the new social media  application FourSquare.  161 FourSquare users checked into the restaurant at the same time, that’s between 25-35% of Milwakkee’s FourSquare user population.

So what brought 161 FourSquare users to this already popular burger joint?  Sorge decided to promote the restaurant with the idea that customers could unlock a Swarm badge, which is awarded to those who check in at a location with at least 50 other users at the same time.  (more…)

Small Business Are Using Social Media More

social-mediaAccording to the University of Maryland’s Smith School of Business, the relationship between social media and small businesses  have doubled in the past year from 12% to 24% in the United States.

The study which was released earlier this week found that roughly one in five small businesses have embraced social media and are integrating those sites into their business strategy.  Among the favored sites in the survey, Facebook and LinkedIn made the list.  45% of those surveyed businesses have said they believe that within a year or less, they saw initiatives.  (more…)