ieplexus Tag

You Better Not Pout…SEO is Comin’ to Town

With economic troubles the focus of news reports across the nation, there appears to be a correlated trend in the world of search engine optimization (SEO). And that trend involves an increased interest in the practice.

While no simple list can explain this phenomenon, here are some possible reasons that SEO has found itself in the limelight in light of economic troubles.

Sales: The internet offers companies an amazing potential for income. For that reason, the urge to drive traffic to your site increases exponentially when the economy—and consequently sales—are down.
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Modern Old-fashioned Networking

There are very few situations where a social media profile will not be of use to your professional or private life. These days more and more people are jumping on the social media networking bandwagon. In fact, many teenagers who have grown up in the advent of social media don’t know any other form of networking. If you own a small business that’s kicking off a social media marketing campaign you shouldn’t underestimate the importance incorporating some old-fashioned, face-to-face networking. There are dozens of ways to connect that are just as good as “Social Media” on the web.

Here are some suggestions:
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Stop (Blogging), In the Name of the Law

In the world of printed writing, there are many established laws concerning what can and can’t be done. The boundaries are generally clear, and these laws are widely known by those who take up a pen. But once those written blurbs move online, the law becomes a little bit fuzzier. Just ask Stephen Hogge, owner and operator of the blog HogOnIce.com.

Hogge found himself the center of a sticky legal situation after posting a blog that labeled an (allegedly) ex-girlfriend “a mentally ill alcoholic prostitute.” Apparently them’s more than fightin’ words. Them’s grounds for a lawsuit.

The woman in question, California resident Fatima dos Santos Fahmy, took issue with the maligning remarks. A graduate of Miami School of Law, Fahmy hauled Hogge into court. But the question quickly presented itself—where does one file a lawsuit of this kind?
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Search News Recap 12.5

In keeping with my post last week about recapping the latest news in search, here’s some search engine stories of interest from around the web. This week, we’ll be talking about the recent releases of the data on the search trends of 2008, Google’s beta release of the social networking tool Friend Connect, and the on and off again drama of the Google / Yahoo search deal that has dominated headlines recently.

Search Trends 2008
It’s the time of year when the search giants like Google, Yahoo! and Ask.com give us some insight into the behavior of searchers. Some trends have remained consistent from 2007, but 2008 saw some interesting new topics rise and fall in the search box, most notably in American politics, natural disasters, the 2008 Olympics, and celebrity gossip. Search Engine Land has summarized the information quite nicely for us, highlighting the most important trends across all the engines that provided info. Here’s an overview:
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Shopping Online Saves Lives, Money, Earth

On Black Friday millions of Americans fought the shopping crowds to get the best deals at stores like Wal-Mart and Best Buy. In fact, many Americans camped out in store parking lots Thanksgiving night just to make sure they’d be one of the first people through the doors.

The economic crunch has put a strain on shoppers’ budgets this year, but you wouldn’t know that with the throngs of people lined up outside stores last Friday morning. This year people know what they want and where to get the best deal on it.

But when the spoils of shopping begin to outweigh the benefits: is it really worth battling the crowds to shop on Black Friday when you can save time, money and stress by shopping online?
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World AIDS Day 2008

Today, December 1st, is World AIDS Day. As a company, iePlexus has always been committed to being a charitable organization. We think it’s important for companies like us to take the lead in talking about issues that affect all of us and doing something for those less fortunate. A little while ago, we highlighted poverty through Blog Action Day, and some months ago we participated in a charity golf event to benefit Habit for Humanity. Today, we’d like to highlight the important topic of AIDS.

World AIDS Day is observed every year on December 1st, and was established in 1988 by the World Health Organization. World AIDS Day provides governments, national AIDS programs, faith organizations, community organizations, and individuals with an opportunity to raise awareness and focus attention on the global AIDS epidemic.
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Thanks For WordPress 2.7

Happy Thanksgiving from iePlexus! In the spirit of giving thanks, and as a bit of an early Christmas present, I thought I’d give a little sneak peek into something that’s been a long time coming. Our favorite blog development platform, WordPress, is on the verge of releasing the most recent upgrade, WordPress 2.7. This version includes some serious improvements to the open-source application that has quickly dominated the blog development community and continues to grow its market share. More than ever, WordPress has transformed from a simple publishing platform into a dynamic, powerful content management system.
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Learning From Blog Predecessors

If you’re looking to start a successful blog, you might find yourself a bit discouraged. Confronted with so many established blogs, an internet presence can seem like a difficult thing to establish among such stiff competition.

But before you get too down on yourself, let’s remember that there are a lot of ways to gauge the success of a blog. You can label yourself a success when you’ve secured an impressive list of subscriptions, a healthy amount of inlinks, or perhaps even the ability to follow trends within your niche topic.

Whatever benchmark you’re using to gauge success, don’t forget that every established blog has piggybacked and improved upon the blogs that have come before. With that in mind, here are a few tips and pointers to glean from trends among today’s most successful blogs.
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Search News Recap 11.24

We only scratch the surface of the search engines when it comes to news on our blog here at iePlexus, and I think we need to devote a little more time to such a broad and important subject. From here on out, I’m instituting a weekly search news recap, a place where we can review and discuss the most recent developments in search engines, ranking, optimization, and technology. Although we don’t directly provide search engine optimization here at iePlexus, it’s vital to consider the engines in any online marketing campaign, and news relating to that subject is just as significant. Also, with any social media advertising or web 2.0 marketing campaign, greater exposure in the search engines is often a byproduct of effective work, so it makes perfect sense to be stay informed. I’ve always been an advocate of a comprehensive, all-inclusive approach to internet marketing, so despite the additional work, I’m just going to have to create a new blog category and start sifting through the archives for relevant posts. Sympathy is definitely appreciated.
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Holiday Advertising Gets Shoppers’ Attention

As we count down the days before Thanksgiving and Christmas, many people are thinking about finishing their holiday shopping, and online business owners are scrambling for customers. With the current, shaky state of the economy, it’s no wonder that small businesses are focused on the holiday buying season.

Small business owners should be planning their holiday marketing campaigns in advance, as it’s not uncommon for holiday promotions to start as early as November 1. But business owners, just like shoppers, have hectic schedules, and often get a late start.

However, it’s never too late to start advertising for the holiday shopping extravaganza. If you’re running a business online here are some tips to help you prepare for this gift-giving season.
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