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		<title>Psychology Your Way Into Sales</title>
		<link>http://www.ieplexus.com/e-commerce-basics/886-psychology-your-way-into-sales/</link>
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		<pubDate>Thu, 08 Jan 2009 21:33:21 +0000</pubDate>
		<dc:creator>Liz Herrin</dc:creator>
				<category><![CDATA[E-commerce Basics]]></category>
		<category><![CDATA[Studies & Stats]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[E-commerce]]></category>
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		<category><![CDATA[marketing tactics]]></category>
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		<category><![CDATA[sales psychology]]></category>

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		<description><![CDATA[It’s no surprise that humans react in odd and irrational ways, particularly when it comes to spending money. To that end, Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape our Decisions, offers many insightful lessons into the quirky (and largely predictable) human psyche. And in turn, these lessons may help web businesses [...]]]></description>
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