myspace Tag

Social Media & App’s Reaching The World

myspace-titanIt seems that we can find just about anything on social media sites.  Whether it’s breaking news about Balloon Boy, looking for the latest gossip about Jon & Kate, or commenting on our friend’s status’, the world is only one click away from seeing what we post.  And while the point of social media is to have your voice heard and to share content with the rest of the world, Toyota & MySpace are trying to get voices heard even more.

Toyota, the Japanese car manufacturer, is using its social media app to showcase drawings on jumbo-trons in New York’s Times Square.  The Experience Prius app, which came out in August has added a new feature this week, which will allow you to take what’s on your iPhone screen to the big screen.

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Social Media: The Swine Flu Vaccine

shotThe Centers for Disease Control (CDC) is experimenting with social media sites to connect with the rest of the world to encourage people to get vaccinated for the Swine Flu. The CDC which has partnered with the U.S. Department of Health and Human Services, has created accounts on Twitter, Facebook, YouTube, FlickrMySpace, along with offering text message services, widgets for your personal website and several other ways of e-communication. 

The CDC has said they want to inform as many people as they can about possible outbreaks of the Swine Flu, and other future diseases.  Dr. Anne Schuchat, member of the CDC said, “We might see another wave after first of the year. It’s going to be important for people to take steps to protect themselves. We can’t predict what’s going to happen.” (more…)

Facebook & Myspace Teaming Up?

facebook-myspace(1)What seems like a bizarre move, Facebook’s chief operating officer, Sheryl Sandberg, told The Telegraph, a British newspaper that Facebook and MySpace are in talks about teaming up and letting users share videos and music content.  This would also mean, that users could sign into their MySpace using their Facebook account information. 

Sandburg said to The Telegraph, “Facebook is focusing on building the best technology which helps people share content, while at MySpace they are focusing on more a content-led strategy. We would like to have their content, as we already do with many other sites, shared across our network because it is good for our users.” (more…)

Facebook Passes 250 Million Users

facebook-logo1Mark Zuckerberg, the CEO and Founder of Facebook, announced about a week ago that the social networking site now has over 250 million users. Just a few months ago, back in April of 2009, Facebook passed 200 million users. The growth of the site is pretty phenomenal and reinforces the fact that Facebook is the #1 social networking site in the world, although in the U.S. MySpace still holds a slight advantage. In the global market however, Facebook is more than twice the size of MySpace and continues to dominate in every category.

To give you an idea of Facebook’s adoption, the U.S. has a population of just over 300 million, and the world has about 6.7 billion people. That means in the U.S., with over 75 million users, 1 in 4 people have a Facebook page, with about half of those logging in each day. Worldwide, Facebook reaches about 4% of the popluation. You can see more Facebook statistics here.

One of the most interesting things about the growth of Facebook was not the fact that it had so many global users, but instead that those aged 35 and up were the fastest growing population of users and responsible for fueling much of the recent gains. That means the older population is embracing Facebook as a networking tool for business beyond simple social connections, which is definitely not the case for MySpace.
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Quality Content Outside the Corporate Website

social-media-contentAlthough every company has a slightly different strategy and technique, one of the ultimate goals is always to engage and captivate users. Engaged and captivated users, after all, often translate into engaged and captivated consumers. It is with this in mind that so many companies spend time, effort, and money on creating high quality content.

But companies shouldn’t be short sighted about the value and power of this content. While many businesses are meticulous about what appears on the corporate website, they are less stringent about the entries into the corporate blog, Facebook page, or Twitter account.

This attitude, however, can result in some seriously squandered opportunities. After all, social media venues don’t magically attract, keep, and convert customers. Just like any aspect of your marketing campaign, the content that appears through social media or social networking venues must be carefully researched and created. Otherwise, you’re using the right channels with the wrong message.

This doesn’t mean, though, that the content has to be as formal in presentation. When it comes to your blog, a comma splice here or a split infinite there isn’t going to drive your customers away. It’s more about putting in the time and research to know what your audience wants to see in these interactive platforms.

Also, unlike the content for your official website, there must be a correlated call to action. It’s against the very principle of social media to simply preach at your audience. Ask customers their opinions via your blog. Inspire some conversation and encourage participation.
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Layoff Updates in the World of Social Networking

myspace-layoffsWhile layoff rumors abound in this economic climate, there is one company that has been hit particularly hard—MySpace. While they are a household name in social networking, MySpace can’t seem to justify being second best to Facebook—the more rapidly growing and popular of the two networking powerhouses. And the severity of the potential layoffs at MySpace makes that very clear.

The company, after all, has been the center of many speculations regarding their staff. One source used the word “massive” to describe the as of yet unproven layoffs, while a different source actually went so far as to put a number on that generic (albeit frightening) word. This alternate source placed the layoffs at anywhere between 300 and 500 employees.

Many believe these talks and the subsequent actions will help appease the already concerned shareholders. Despite a 2.39% jump in unique visitors during April and a report that puts them ahead of Facebook for videos, MySpace has been steadily losing the battle of social media dominance. And apparently, in today’s climate, that’s simply not good enough to justify a full staff.

Swine Flu Research Indicative of New Information Trends

swine-fluAlthough some of the initial swine flu hysteria has seemed to subside, search trends indicate that it’s still very much in the public consciousness. After hearing multiple stories and stats from both the local and national news, people fired up their computers and turned to the search engines.

People, of course, turned to their most trusted search engine—Google. Within that engine, queries such as “swine flu symptoms” and “swine flu” rose as quickly as the hysteria itself. The following is a list of the top ten visited websites based on these search terms.

1. CDC.gov
2. Wikipedia.com
3. News.Google.com
4. News. Yahoo.com
5. MySpace.com
6. CNN.com
7. Yahoo.com
8. PandemicFlu.gov
9. Facebook.com
10. WHO.int
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Study Indicates a Rash of Twitter Quitters

twitter-retention-rateWhile a staggering amount of people seem to talk about Twitter, the latest polls and research indicate that talk is about all that Twitter can muster nowadays. According to these latest numbers, the hype surrounding the microblogging site is far exceeding the practical rate of usage.

To that end, a study by Nielsen Online determined that over 60 percent of new Twitter users quit using the site after only one month. Put another way, the retention rate for the site hovers around 40 percent. To put that dismal number in perspective, other social networking sites like Facebook and MySpace boast a retention rate around 70 percent.

All the dedicated Twitter users, however, look for hope in the facts. After all, no one can deny the impressive rush of people who signed up for the service. But even these numbers can be viewed as troubling statistics for Twitter. After all, other social networking powerhouses also experienced explosive initial numbers. But unlike Twitter, they were able to hold onto their users.
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MySpace Execs Could be Twittering from Unemployment Line

chris-dewolfeWhen social networking was first introduced into our everyday lives, it was little doubt that MySpace was king. Launched in 2003, MySpace was created in the wake of Friendster, and the popularity of the site was immediate. The novelty of social networking led to a huge rush of accounts being created, and by 2006, the site celebrated a noteworthy milestone—the 100 millionth MySpace account.

But for CEO Chris DeWolfe and the supporting team of executives, the heyday was relatively short-lived. Based on unique monthly visits, Facebook surpassed MySpace in popularity by mid-2008. And apparently, the boardroom has little patience for this kind of fall from grace. Rumors have begun to circulate that DeWolfe and other major MySpace players (like President Tom Anderson) will be terminated for their inability to keep the company fresh and relevant.

There has been no official word, however, on the employment status of MySpace’s higher ups. These rumors remain just that—rumors. But even if the claims are unsubstantiated, there’s little doubt that MySpace still has to take the company in a new direction. Despite being one of the most recognizable websites around, social networking is all about staying current with the demands of the youth. If you’re losing ground to the latest and greatest online tool, you’ll likely be left in the dust for good.

Comedy Central Presents…Jokes.com

For everyone that thrives on a daily fix of humor, there’s good news in the world of online funniness. Comedy Central has officially announced the reopening of Jokes.com, a website dedicated to all things stand-up.

The site currently offers upwards of 5,000 clips of stand-up comedians, and this archive includes many of the popular comedians that have been previously featured on Comedy Central.

Other site features will include a database of 12,000 text-based jokes as well as a search feature so that users can easily find any of the comedians within Jokes.com. The site currently has over one thousand stand-up comedians and only looks to grow in the coming months.
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