Nielsen Tag

Internet Users Spend Most Time On Facebook

facebook-generic-pic-rex-features-615598689How much time do you think you spend on the computer a month? Do you spend the majority of your time updating your status and poking your friends on Facebook?  If you’re like the average American, you do. 

The folks over at Nielsen have released yet another interesting survey which shows how much time we spent online in January and where we visited.  Surprisingly, the average US Internet user, spent more time on Facebook than Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  In fact, the average American spent 7 hours, 1 minute and 41 seconds on the social network (that’s the equivalent of 14 minutes or so a day).  That’s a major jump from Nielsen’s June 2009 survey, when at the time the average Facebook user only spent 4 hours, 39 minutes and 33 seconds on the site. (more…)

Google Gains Lead, Bing & Yahoo Fall Behind

googleyahoobingThe most recent report from Nielsen, shows that Google continues to dominate the search engines, but the most surprising news, is that they are gaining more users. The report documents the top 10 search engines for the month of December.  Google took 67.3% of those searches.  That’s nearly 6.7 billion people searching Google, compare that to only 1.4 billion on Yahoo!, which followed Google with only 14.4%.   That’s a drop from November, when Yahoo took roughly 15.3% of searches.  That’s close to an entire percent, which is drastic in terms of search.  Bing dropped to 9.9% of all searches, which is down from 10.7% in November.  It looks like those users went over to Google, since in November Google only had 65% of searches in November but jumped 2.3%.  (more…)

Facebook Ranked Third Most Popular Video Site

FBlens_postWhen you think of watching a video online, you most likely think of YouTube. And why wouldn’t you, considering the multitude of videos to be found on that site.

In fact, there are so many videos on YouTube, some say that  it would take over 600 years watch all the videos on the site today– and that’s without a bathroom break.  Hulu also might come to mind.  Launched in 2008, Hulu offers viewers over 10,000 hours of content from several American television networks, including NBC, ABC, and FOX along with several cable networks.

But what about Facebook?  Facebook for video!? According to some recent results from Nielsen, Facebook has rapidly climbed the charts by assuming the No. 3 spot for an online video website.  The popular social-networking site had streamed a total of 217.7 million views in the month of October.  That’s nearly double the total from September, when Facebook had just reached the top 10 mark with 110 million views.  (more…)

Social Media The New Search Engine?

It seems that social media sites have become a search engine of sorts. A recent report released by the Nielsen Group has search engines such as Google, wondering if their days maybe coming to an end. However search engines are still the favorite option when it comes to searching at 37 percent, but social media sites are climbing up the chart. 

Jon Gibs, VP Media Analytics for Nielsen, said, “roughly 18 percent of users see [social media] as core to finding new information. While still a smaller percentage than those who use search engines or portals like Yahoo! or MSN, it is a significant figure. And as social media usage continues to increase, I can only expect this figure to grow.” (more…)