online credibility Tag

Building an Online Reputation through Social Media

On Monday we touched on the importance of establishing your small business on the various social networking sites and in the blogging community. But setting up your accounts and creating new, unique content is only half the battle. Once you have the tools in place, you must be proactive in order to grow and expand your presence on the internet.

According to a recent Nielsen study, users spend 22% of their time on the internet engrossed in social media sites like Facebook and Twitter. And remember, this isn’t just users in the United States—this is on a global scale. In addition, three out of every four people who go online will visit a social network or blog. If you take just one thing away from these statistics, it should be that people are increasingly turning to social media.

Although social media was originally viewed purely as a source of entertainment and interaction, it has morphed into a perceived source of reliable information. (more…)

iePlexus Company Profiles

Fingers CrossedWith the adoption of Web 2.0, no longer can a company rely solely on their own marketing to establish an online profile and create company legitimacy and credibility. The read/write web has enabled anyone with an internet connection and a keyboard to become part of the conversation, and the reader is left with the daunting task of sorting through the fiction and non-fiction to arrive at an intelligent conclusion. Needless to say, this affords anyone with an opinion the opportunity to express it, regardless of whether it is beneficial to the web community in general.

The bottom line continues to be caution. Certainly there are benefits to having anyone and everyone weigh in on a subject, increasing the collective intelligence of the web and sorting the massive flux of information. But is there anything to stop misinformation and lies, besides one’s moral obligations? (more…)

New Study: Social Media Important In Buying Decision

Online BuyingMost businesses are just starting to figure out how to get their feet wet with social media. From managing an attractive, trustworthy identity in social networking sites to getting their product and company information posted in social bookmarking sites, this part of a marketing campaign usually takes a back seat to what businesses consider the more immediate concerns, statistics like traffic, sales and conversions. But a new study shows that consumers are using social media more than ever to do research on a company and their reputation before buying, and businesses better start listening, responding and improving if they want to compete in a Web 2.0 marketplace.
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What Your Customers Want

Online ShoppingGetting inside the head of an e-commerce shopper can be a daunting task. There are many variables when it comes to the question of conversions; including product cost, professionalism of your website, shipping factors, payment options and much more. With the rise of e-commerce comes increased competition. Don’t think that your customers won’t search out your exact same product on your competitors site to find the lowest cost. With seemingly endless availability, how can you ensure your business gets the attention and the customers it needs to survive?
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Embracing Web 2.0 Marketing

Web 2.0 ButtonWith the constant expansion and evolution of the web, new trends develop almost daily. The new buzz is all about Web 2.0, a concept that is quoted often, but doesn’t have a concrete definition. For those of us who dive into the internet in our daily lives, it’s something we can’t avoid, even if everyone explains it a little differently. For our purposes, Web 2.0 is the advancement of the web, the progression from single, isolated websites to a vast expansion of connected applications and services. Websites like Flickr, MySpace, Digg and LinkedIn embody the idea and fundamentals of Web 2.0 – they’re not just websites, but communities; networks of users collaborating for the end goal of improving and categorizing the endless amount of information on the web. We now have the opportunity to use the internet as a platform for connection, and the concept of Web 2.0 enables that. Keep in mind this isn’t limited to social-oriented websites, business and application based sites are just as affected, and they’re embracing the new changes for the potential they hold.
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