online marketing Tag

Instagram Brings Ads into Popular Instagram Stories

instagramSince the launch of Instagram stories back in August, this feature has grown a substantial following. Right around 150 million users work with this feature each day. With this area of Instagram enjoying such a high level of success, Instagram has decided to put in some ads that will show up as people are scrolling through stories. They are launching these new ads over the course of the next few weeks.

 

To test the ads that will be placed into Instagram stories, Instagram has joined with 30 large advertisers who would like to get videos and simple ads to appear for these users. Instagram hopes that by adding full screen ads that appear intermittently as users swipe through photos and videos they will be able to increase advertising revenue generated within their app.

 

For now, these ads and videos are limited to still photos lasting five seconds and videos up to 15 seconds. These ads will also be skippable, which means that Instagram users will be able to pass them by rather than waiting for them to finish before moving on to look at the content that they are interested in. Businesses will be able to look at analytics surrounding their ads so that they can see which ads are more interesting to users and which are skipped often. This will allow businesses to target their ads at the content people want to see and the items they would like to buy.

 

The overall goal of adding these different ads to stories is to create a space where businesses are able to more easily connect personally with their customers. Businesses will be able to target their ads toward people who have specific interests so that their ads are really reaching the people who are most likely to purchase their product. By providing businesses with the tools to reach their customers, Instagram is making itself into a social media site that is better for businesses.

Instagram Faces Backlash From Users After Announcing New Changes

instagram appInstagram is doing what it can to catch up to others and better compete within the world of social media. There have been some pretty substantial changes with social media sites as a whole over the first quarter of the year so far. Instagram is the next site announcing substantial changes to its website which focuses on distributing small bits of visual content including short videos and pictures.

 

The main change that is going to be hitting Instagram users after a few weeks or months of testing is a complete overhaul of the way that posts display within the Instagram App. Instead of the chronological order that Instagram has been using since it started, they are now going to change to a smarter listing allowing users to see posts that they may have a greater amount of interest in. This would be similar to the Top News setting that Facebook uses.

 

Instagram users have been worrying about the change since they heard about it, concerned that Instagram will use their new algorithm to alienate specific accounts and make some posts less visible to users. Many of those worrying about these changes are companies and celebrities that have used Instagram as free advertising. Instagram has been receiving a great deal of backlash from some of these users who seem worried about what this will do to the way their posts are seen. Many of these users have taken to Instagram asking other users to turn on their notifications if they wish to see their posts.

 

Although some users are concerned that they will lose their ability to advertise for free as they did when Facebook altered its algorithm and asked that people who wanted more visibility paid to sponsor their posts, there is no proof that this will be happening again on Instagram. They claim that the algorithm is only intended to show people the content that they want to see including content that they see from businesses they like. Brands and big name users are still concerned that the new changes may mean they’ll eventually be effected after experiencing the same problems in the past.

Facebook Testing a New Feature to Benefit Businesses

iePlexus blog 1 12-16-15For a long while, Facebook has allowed its members to review the businesses that appear within the business pages of the site. This allowed people who were interested in a specific business to check the Facebook page for not only the hours of the business but also what others thought about it. This hasn’t been overly helpful to businesses who wish to be discovered by new people since it only allows a person to check out a business that they already know about.

All of that is about to change since Facebook is now testing a feature, known as Professional Services, which will make it possible for Facebook users to actually search for businesses that they might be interested in going to. The feature will allow people to search for certain types of businesses that are within a certain distance of their Facebook location or any location that they search for. This will make it much easier for people to find the businesses in their area and read the reviews to decide between them.

One of the main advantages that Facebook has over many review websites already out there is that users have to use their real names linked with their Facebook profiles in the reviews of the business. For many it is easier to trust people who are posting reviews that appear to all of their friends then it does some random people posting under strange usernames on an online site. Facebook users can read friends reviews and the reviews of other people who actually have their name displayed along with their review on the Facebook website.

Testing of the new feature has companies like Yelp and Angie’s list worried about the future with Facebook as a competitor. With Facebook getting more involved in the rating of different businesses, there is some worry that people will choose Facebook over any of the other review sites they may have frequented. Many people already have a Facebook account so they may be more likely to post reviews and look for business reviews on this site. These website’s need not worry for a while at least since the feature is still only in the testing phase of development.

Instagram Testing a Feature for Multiple Account Functionality

ieplexus blog 1 12-02-15Instagram is fairly new to the social media world when compared to Facebook and Twitter, but its growing popularity with both businesses and individuals is causing some problems for those who need more than one account. Anyone possessing more than one Instagram account has to log out of one of the accounts just so that they can login to the other account. This can be a major complication for the posting process, making it so that many users have asked for some solution.

This doesn’t sound like such a big problem if you don’t have multiple accounts, but of course this is a complication for people who have Instagram accounts for work or for their business as well as personal accounts that they use with friends. You don’t want the people who follow your business on Instagram to see all of those selfies or pictures of your cat, you want them to get posts that actually relate to your business and make sense for this particular account and what it is made for. Unfortunately, is easy to forget to log out of your work or business account before switching over to using the personal one.

Instagram has finally addressed this problem making it easier for business owners, or anyone with multiple accounts to move between the accounts without logging out. The social media site recently began testing a new feature on their app for Android users. This feature allows Instagram users with multiple accounts to easily switch between accounts, avoiding the hassle of signing in and out on the app. The app allows users easy access to all of their accounts so that they can pick which one they are using with the click of a button.

For many people, the new feature is a long awaited one allowing them to easily go from a work account to their personal account and back without ever having to worry about making the posts in the wrong account. The feature will be getting a lot of love from small business owners, photographers, and social media managers since it will make their lives and multiple accounts so much easier to manage. It is also great for individuals who might want multiple personal Instagram accounts that they can use for different types of pictures that they might be interested in sharing. In a world where social media is prevalent both for personal and business related pursuits, this is one feature that can help a great number of people.

Facebook’s New Donate Button Makes it Easier for Nonprofits to Raise Funds Via Social Media

iePlexus blog 1 11-19-15Facebook is striving to help nonprofit organizations by improving their previously adopted “Donate” button. For a while now this button has appeared on the home pages for various nonprofit organizations that are trying to raise money for their cause. Facebook recently decided to try expanding the use of the “Donate” button to allow organizations to add it to posts that would show up on the News Feed of Facebook. This is considered to be the latest way that Facebook is trying to connect its users with philanthropic efforts.

With the new and improved button, charitable organizations will be able to focus more specifically on individual campaigns rather than donations to their organizations in general. If an organization wants to have people donate to something more specific that they are doing, they will be able to make a post about it that will appear on the pages of the people who are friends with the organization on Facebook. People will be able to donate directly through their News Feeds by clicking the donate button and going through a short process to enter credit card information.

While this new tool is just starting to be tested, many people are already becoming concerned about how the tool will be used. Some people worry about the way that this kind of a tool can be used to collect credit card information and how this information might be used in the future. Others are more concerned with the way that less reputable charities might be able to encourage donations without Facebook users really doing research on the charities. The worry is that spontaneous donations via a Facebook News Feed may not really end up going to the charities that deserve them the most.

Right now, the feature is only in its test phase of development with 37 charities trying out the new feature while Facebook perfects it. Already three different charities have launched fundraisers using the new tool to help with their seasonal campaigns. People will be able to donate using the button and also share the fact that they donated with friends to encourage others to give as well. The success of these early campaigns will give Facebook a better idea of how well the tool works.

Top 5 Tools for Successful Twitter Marketing

If you’re having trouble deciding which is more important – the quantity of your Twitter following or the depth of your relationships with your followers – rest assured that both are of equal value.

Now that your mind is uncluttered and free of question, it’s best to concentrate on how you can enhance both aspects of your Twitter account to ensure the most oomph for your efforts.

Below you’ll find five indispensible resources to establish successful Twitter marketing, thanks to SocialMediaExaminer.com, which zoom in on the following key areas:

• Generating new followers
• Managing your newly established following surplus
• Transforming shallow relationships into deeper, more connected ones

 1. Blast Follow
A must-have Twitter application, Blast Follow is a remarkable resource for e-commerce entrepreneurs who could use a helping hand in accomplishing the necessary grunt work to locate others in their industry. With just a single click, users can generate a seemingly endless list of followers.

So, how can such a near impossible task become so simplified? Quite easily in fact. The concept is based on a societal norm – the law of reciprocity – which states that it’s in the nature of humans to desire reciprocation (whether a friend or stranger) of actions.

This concept takes on a ‘you scratch my back, I’ll scratch yours’ appeal and, in this case, Twitter users seem to adhere to a loyalty to that says ‘you follow me; it’s only fair that I follow you.’

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First-Time Web Entrepreneur Delighted by Ease of Business Blogging with iePlexus

The term blogging often sounds awkward and intimidating to newbie web entrepreneurs and emerging small-business owners, however, the concept behind the wording is quite the contrary. In fact, e-commerce go-getter Gloria McQuade insists that blogging is as simple as keeping a pen and paper handy to scribble down creative thoughts and ideas as they come to you.

“It’s important to be a multitasker to succeed in the competitive world of e-commerce,” McQuade said. “As a full-time employee by day, I have to take advantage of every free moment I get to help market my web business.”

Blogging allows business owners to promote their products/services in brief, engaging articles while dually encouraging interaction and discussion among consumers. It also happens to be a key concept behind the professional marketing strategies of iePlexus – the company that helped McQuade formulate a business blog of her very own.

Developed in May 2010, www.PrincessAndTheBlog.com was created to educate readers about the numerous functions and exciting features presented by McQuade’s collection of dollhouses that’s available for individual purchase through her web store. In recent posts, she has discussed important tips for assembling a dollhouse, the similarities of dollhouse doors to life-size doors as well as the dramatic difference dollhouse accessories – such as winding staircases and decorative furniture – make to each miniature home sweet home.

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Consumers Favor Brands With Social Network Profiles

social-media-bandwagonWe often here of studies that find consumers who follow or fan companies or brands on a social networking site, like Facebook or Twitter are more likely to purchase products or services from them.  Once again, the latest study from Chadwick Martin Bailey and iModerate Research Technologies confirms that.

Amazingly, the study found that consumers who follow companies or brands on Twitter are 67% more likely to buy from them, while 51% are more likely to buy from a brand that they follow on Facebook. And when it comes to recommending companies and brands to friends, 79% said they were more likely to recommend them if they were on Twitter and 60% if they were on Facebook.  (more…)

Redefining Advertising through Social Media

social_mediaAdvertising is undoubtedly one of the primary ways that companies reach out to their customers, but the introduction of social media and online marketing has muddied these once-clear waters. After all, advertising used to be the representation of your company in the most positive light possible. It used to be gimmicks, catch phrases, and limited time promotions.

But with social media, the question becomes whether it’s even beneficial for companies to directly advertise through these venues. Essentially, people believe one of two things about social media advertising. On one side of the debate, people believe it’s beneficial for companies to present themselves through any available channels. And on the other side of this debate, people believe that social media venues are there primarily for people to be sociable. That is to say, they don’t want to be inundated with advertisements and promotions.

The people who take this latter position feel that coming into these new venues with advertisements blazing can actually harm a company image. They feel it alienates these companies from this core demographic, because the companies are simply not playing by the “social media rules.”
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Marketing in an Online Age

online-marketingIt’s becoming increasingly obvious that strategic online marketing is a vital part of successful businesses today. Whether it’s an interactive website, a viral campaign via YouTube, a Facebook page, or a Twitter account, companies are doing whatever it takes to keep up with the changing technology.

But it seems like many companies are falling into the trap of using the innovations of today with the mindset of yesterday. To that end, they might post regular updates to their Twitter account, but there is a line of red tape, approvals, and edits that are undertaken before any of that content hits the internet. Social media and online marketing, however, is all about instant communication. It’s about human interaction, which means for companies the ability to talk on a personal level with their customers.

But by closely censoring, monitoring, tweaking, and tailoring the content in these social venues, nothing appear genuine to the customer (or potential customer). Customers are savvy to when they are reading something that’s been worked over by a professional, and it puts them automatically on alert. We’re trained to basically dismiss anything we hear or see in more traditional forms of marketing such as television commercials, print ads, radio spots, or anything else. Through years of inundation, we’re trained to believe that an advertisement will say anything to get customers interested in the product, even if it’s not true.

But there isn’t that associated jadedness with online marketing (as of yet, anyway). When done right, there is a ring of honesty, truth, humanity, and personality in the messages through these venues. And this is exactly what’s often lacking in much of the generic ad copy created through the more traditional (or “old”) means.
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