online video Tag

Stop Selling And Start Connecting With Video Marketing

Videos have been exploding all over the internet and eagerly shared through social networks, online news sources, and all over the web. A video provides the kind of glimpse into a business that customers will take notice of, and it’s no wonder that videos are everywhere these days, whether you are reading a news article or you are shopping online. There are numerous benefits to using video marketing. Even videos that are less than a minute long can tell a story in a way that grabs hold and doesn’t let go.

 

In today’s busy world, customers are constantly being bombarded by information that they just don’t have time to fully make sense of, and it is easy for them to get lost in a sea of long paragraphs. Giving customers a fresh distraction with video marketing is a great way to break out of the clutter and grab their attention. Videos can easily be just as informative, if not more informative than text and images on a website.

 

Taking advantage of video marketing for your business means giving your customers an easy way to understand what your business is all about and why they should consider it. Customers often find themselves learning a lot more with a video than what they learned by reading through a bunch of long paragraphs. With a video, they can find out what your brand is all about in much less time, and in a way that is really fun and exciting.

 

There are so many powerful reasons to use video marketing, and any wise business owner will be among this first to get in on what everyone is talking about. Videos are great for boosting conversions. When you connect with customers in a much more personal way by telling a visual story, you can get them to go from just being a visitor to someone who is enthusiastically buying something.

 

Vision is considered our most dominant sense, and video marketing means taking full advantage of moving images that will surely capture people’s attention. Think about the last time you were distracted by a video when reading through a long online news article. You were probably intrigued by the video at some point while making through some long paragraphs and then got drawn into the story as you played the video and saw the words in action.

 

Building a personal relationship with your customers is key, for both long-term and short-term success. A video makes your business real to potential customers, and they can connect with your business on a much more personal and emotional level. Instead of just throwing products in someone’s face, a video creates a bond with your business and lets someone see the true meaning behind it. When you are ready to stop selling and to start connecting with your customers, consider video marketing.

Online Video Advertising Can Help Your Small Business Grow

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

 

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

 

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

 

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

Facebook Rolls Out New Sports Hub to Make it Simple for Users to Talk About Sports

iePlexus blog 1-21-16When it comes to social media, Twitter has always been the place that people go to if they want to watch their friends and the rest of the world react live to a sports game that is in progress. Twitter has made it easy for people to talk about sports and see tweets about the game just because of the way that it organizes tweets and displays them. No other social media outlet has found a way to challenge them. Until now. Facebook just launched Sports Stadium, a place where people will be able to keep track of game stats, current plays, friends’ reactions, and even expert commentary.

Facebook’s new Sports Stadium will be divided into four tabs so that people will be able to look at the specific information that they are most interested in. The first tab of the Hub shows the information about the game including the score, most recent play, and videos that relate to the game. The second tab shows what friends are posting about the game allowing users to engage in the conversation already in progress. The third tab shows expert commentary from different sports commentators and players. The final tab has statistics from the game.

All together the new Sports Stadium makes it so that Facebook users are able to engage in the game as they might not have previously been able to. The goal of this new Facebook feature is to allow friends to sit and watch a game together even when they are spread across the country. It allows people to connect over a sports game in a similar way that Twitter does. The feature is being launching for iPhone users this week ahead of the NFL playoff games. It will be available on computers as well before the Super Bowl.

The new feature is competitive with Twitter as it allows real time communication about sports. Users don’t have to search for a specific hashtag as they might need to in the Twitter platform since Facebook has the game information already grouped and ready for them to begin looking at it right away. The feature is certain to benefit Facebook as it will draw more advertisers and commentators to the website as more users become interested in the feature.

Google TV Aims to Fuse Television and the Internet

During the 2000s, Google effectively established itself as an innovator in the tech world, and the company is taking measures to ensure it maintains its status as an innovator in the industry. The company recently announced a new App Store, which will be opening later in the year, and now Google is branching off into a new media: TV.

At the company’s annual developer conference last week, Google executives unveiled Google TV. It’s no secret that people are eschewing commercials and traditional TV viewing in lieu of DVR recordings and online streaming video. In an attempt to capitalize on this trend, Google TV offer consumers a tool for organizing and watching all of their favorite shows in one location.

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The Wikipedia Video Social Media Campaign

wikipediaAlthough many warn against it, most of us use Wikipedia at least now and then.  If you’re not familiar, Wikipedia is an online encyclopedia, which anyone is allowed to edit.  So whether you’re looking for information on Abraham Lincoln, Kazakhstan, or the history of cheese, it’s bound to be on the site somewhere.

While the site can be a very useful tool, many think something is missing from the site.  Videos.  So leave it up to the Open Video Alliance to head an online campaign which will hopefully bring videos to the online encyclopedia. (more…)

Auto-Captioning Live on YouTube

ccA few months ago, YouTube announced they would begin supporting closed captions on videos.  Since that time, we here at iePlexus have been using the feature on all of our social media news briefs, and have even been praised for our use of closed captioning. 

However, now YouTubers now have a feature which should make enabling closed captioning easier.  It’s known as YouTube auto-captioning. YouTube says auto-captions will help YouTube users reach a larger audience in a simple matter.  (more…)

Video Changing The Social Media Game

blogtvsOnline videos have become part of our everyday culture.  Within the past two weeks, the latest viral video, which features a 5 year old Japanese boy, playing the ukulele while attempting to sing Jason Mraz’s “I’m Yours”, has had more than 9 million views.  While we will never get tired of watching videos like that, watching live events on our computer’s is becoming increasingly popular. 

Over 10 million people tuned in to watch U2’s live YouTube concert in October, the first ever concert to be broadcast live on video site.  President Obama’s inauguration in January was one of the largest live online viewing events in history.  According to NewTeeVee,  69.8 million people watched the President’s inauguration streamed live online, while only 37.8 million watched on television.  (more…)

Facebook Ranked Third Most Popular Video Site

FBlens_postWhen you think of watching a video online, you most likely think of YouTube. And why wouldn’t you, considering the multitude of videos to be found on that site.

In fact, there are so many videos on YouTube, some say that  it would take over 600 years watch all the videos on the site today– and that’s without a bathroom break.  Hulu also might come to mind.  Launched in 2008, Hulu offers viewers over 10,000 hours of content from several American television networks, including NBC, ABC, and FOX along with several cable networks.

But what about Facebook?  Facebook for video!? According to some recent results from Nielsen, Facebook has rapidly climbed the charts by assuming the No. 3 spot for an online video website.  The popular social-networking site had streamed a total of 217.7 million views in the month of October.  That’s nearly double the total from September, when Facebook had just reached the top 10 mark with 110 million views.  (more…)

YouTube Deal Suggests Content Counts

youtubeuni copyIt’s well-documented by now that Google has lost money on YouTube since acquiring the popular video site some three years ago. Back in July, Google CEO Eric Schmidt told Reuters that he was pleased with YouTube’s trajectory and believed the site would become profitable in the near future.

Analysts and industry critics were quick to ponder how the search giant could hope to make their acquisition profitable. After all, the cost of streaming so many videos couldn’t possibly be offset by advertising. Or could it? (more…)