organic seo Tag

Google’s Personalized Searches Could Change Rankings

ecsegar09Last week, Google rolled out an additional feature in its  personalized search results, which is based on your experience on the search engine.  This feature has been slowly rolled out to users signed into their Google Accounts.  An example Google likes to give is, searching for recipes. Lets say you simply search “recipes” and have clicked on epicurious.com a number of times.  Google will start ranking their site higher the next time you search for recipes.  It’s as easy as that.

It is a nice feature to have, but as previously stated, the feature was only available for users who were signed into their Google accounts and had their web history enabled.  That’s changing now and anyone using Google will be able to use the feature, even if you don’t have a Google account.  (more…)

Search News Recap 12.12

As we approach the holidays, search engines are getting more attention than usual. I think this time of year sparks more interest in the topic because of the prevalence of online shopping, and the significant power and sway search engines hold over the economic fate of many e-commerce based businesses. With these business owners relying on organic, paid and social media avenues to drive conversions to their websites, everyone wants to know how to get the most out of their search engine exposure, and how to do this for a nice profit margin. This week I’m going to be talking about the interesting organic vs. paid listings debate, updates to Google’s SearchWiki, and the emergence of Google’s beta-less browser, Chrome.
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