paid search Tag

Search News Recap 12.12

As we approach the holidays, search engines are getting more attention than usual. I think this time of year sparks more interest in the topic because of the prevalence of online shopping, and the significant power and sway search engines hold over the economic fate of many e-commerce based businesses. With these business owners relying on organic, paid and social media avenues to drive conversions to their websites, everyone wants to know how to get the most out of their search engine exposure, and how to do this for a nice profit margin. This week I’m going to be talking about the interesting organic vs. paid listings debate, updates to Google’s SearchWiki, and the emergence of Google’s beta-less browser, Chrome.
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