periscope Tag

Twitter Finally Launches Internal Live Video

live video streaming While Twitter was early to start on the development of live streaming within their social media platform, they just now have integrated this live video into Twitter itself. Twitter users can now broadcast live video directly from Twitter without installing Periscope or even having a Periscope account. This new update puts Twitter’s live video feature within Twitter in a way that makes it much more convenient to Twitter users.

 

In the past, there was some reluctance toward live streaming on Twitter as the process was over complicated. Users had to install the Periscope app and use this app to create live streaming videos. These would be shown on Twitter as well, but people watching the broadcasts couldn’t interact with the video. The new update changes this to make it so that Twitter users create live videos directly from Twitter.

 

One of the big changes with the update that rolled out earlier this week was not only to make it so that the video could be streamed live directly from Twitter, but also that viewers of the video would be able to interact with it more. Members of the audience can now respond to the video by making comments and sharing emoji. Tweets containing live streams may also be retweeted and shared making them a whole lot more versatile.

 

By adding this live streaming to their platform, Twitter is finally joining other social media sites in real competition for the live video market. Despite their head start with the acquisition of Periscope, the app was losing momentum long before the new update. This is because other social media sites like Facebook and Instagram released live video updates that made the live video streaming an internal feature that was easier to work with. Now that Twitter has integrated Periscope within its own app, they may be able to become more competitive in this area once again.

Twitter Makes Changes for the 2016 Olympics

olympics 2016In light of the 2016 Olympics, Twitter has been working on some new updates that are being made specifically so that users can easily follow the Olympic games and stay on top of the news that matters to them. Much like with the democratic and republican national conventions this will mean having special emoji. Twitter’s goal is to make changes that will improve the overall experience that users have while the Olympics is going on.

 

To start with, Twitter has added some corresponding flag emoji that will go with specific hashtags that Twitter users use while they are tweeting. This means that if people type a hashtag such as #USA then an American flag will be added to the hashtag as well. For the Refugee Olympic Athletes, they will be using a world held in two hands instead. These emoji will help to add a visual aspect to these tweets.

 

So that Twitter users will be able to follow the Olympics much more easily, Twitter is going to be adding a special place under Twitter Moments where users can easily follow along with what is being tweeted about the games. There are different accounts that can be followed in addition to recap moments that will make it easy for users to find medal counts, event results, and other important information. Users will be able to follow moments based on their favorite events and their own country.

 

Twitter owned applications including Periscope will also be on board to make it so that Twitter users are able to follow the Olympics better. Twitter Amplify will be offering many video highlights and Periscope will have an Olympics channel that will cover a wide range of content that will be related to the Olympics as a whole. These will be great places for Twitter users to watch content and get videos from their favorite events and athletes.

 

By adding these different features to Twitter, the social media site is helping to encourage users to engage in the conversation as this world wide event goes on. The different aspects of their updates are meant to make talking about the Olympics easier and more fun to do. Twitter’s obvious goal is to have people talking about the Olympics and going to Twitter to find the information about the Olympics that they are interested in.

More Competition in the World of Live-Streaming

Picture 8-6-2015Live-streaming is something that I have discussed before. Applications like Periscope and Meerkat, which allow users to live-stream video on Twitter, are more popular than ever. Thus, it shouldn’t be incredibly surprising that there are other groups that are interested in getting in on the live-streaming magic. A number of other applications and updates are being released that will allow live-streaming to become available to an even broader audience, with a variety of different nuances and options that make them stand out from their potential competitors.

It’s probably least surprising that Facebook has decided to jump into the business of live-streaming, although they are handling it quite a bit differently than the options that have been available on Twitter. Facebook has added live-streaming as a feature called ‘Live’ to Facebook Mentions, which is the app that allows celebrities to connect with their fans. Thus, the live-streaming function is not available to all Facebook users and is instead only offered to those who have Facebook Mentions accounts. Anyone following these celebrities on Facebook is able to like, comment on, or share these live-streaming videos. The ‘Live’ product manager has stated that this feature may be rolled out to other users in the future, once the company has received feedback from public figures and viewers.

Another type of live-streaming has appeared that’s more accessible for the average person. With Blab, a new app currently in beta, users sign in with their Twitter information and can join a live-streaming video chat of up to four people. Effectively, the app manages to operate as Meerkat or Periscope, only for groups of people. Users can watch the video chat and can mute any of the windows at their leisure. Blab is expected to make waves, in that it could be used for interviews, debates, and other purposes.

Meerkat vs. Periscope: The Battle for Twitter

Picture 5-14-2015Back in March, I discussed how Twitter was entering the world of live-streaming with a third-party video app called Meerkat. With the popularity of live-streaming video already on the rise, Meerkat immediately exploded in popularity. However, the fact remained that Meerkat was launched by a third party and Twitter already had other plans for live-streaming video. Mere weeks after the launch of Meerkat, it was revealed that Twitter was already planning to launch their own live-streaming app called Periscope.

Twitter actually acquired Periscope in January, so live-streaming is something that has long been on their mind. Periscope launched at the end of March for iOS, giving Meerkat only a brief head-start in the Twitter live-streaming business. Upon the launch of Periscope, most news sources had only positive things to say. The interface was cleaner than Meerkat, there’s more interaction available between users, and most importantly, Periscope allows users to save streams and replay them later.

In response, Meerkat has been doing what it can to differentiate itself from Periscope and ensure that it’s still got a horse in the race. The people behind Meerkat have opened up Meerkat to other developers, transforming it into a platform that can be enhanced in various ways. Developed have already changed the Meerkat experience by adding automatic uploads of streams to YouTube, analytics tools, and better discovery for other users’ streams, among other updates. Periscope is currently in the top ten US social apps, while Meerkat is around #70, but these enhancements may help to give Meerkat a push.

Bringing Live Streaming to Twitter

Picture 3-12-2015Over the past few years, live-streaming has become immensely popular. This is largely thanks to the popularity of Twitch, which is a live streaming video platform that initially focused on streaming video game playthroughs and e-sports, though its brand has continued to expand. Amazon’s purchase of Twitch in September 2014 only helped to expand the brand’s popularity. Thus, it’s unsurprising that live-streaming has been on the brains of many people since Twitch’s surge in viewership, which has turned it into one of the top 200 visited websites on the Internet.

A couple weeks ago, Meerkat was launched as a live-streaming video app that works directly in conjunction with Twitter. Though Meerkat is an independent app with no official connections to Twitter, it uses Twitter to allow people to live-stream video or record video to be scheduled for a later tweet. As Meerkat runs live-streaming video, other users are able to engage the user’s Twitter account with replies, which appear at the bottom of the video feed. When the live-stream is completed, its default setting is to be ephemeral and disappear, although the streamer has the option of saving the video to their phone’s memory.

In the weeks since its launch, Meerkat has become extremely popular, though only time will tell if it will merely be a passing fad or if it will reach the same level of popularity as Twitch. In any case, Twitter has reportedly been in talks to purchase another live-stream app known as Periscope. Periscope has not yet launched, but beta testers have described the app as similar to Meerkat. If Twitter purchases Periscope and launches it, they could potentially be burying Meerkat before it has a chance to truly shine. At any rate, it’s definitely likely that live-streaming is going to be the next big thing for Twitter.