search engine news Tag

Do Search Engines Need Government Regulation?

Google has spent years developing and honing their search engine algorithm to bring people the most relevant information on the web. And these efforts have been well rewarded. The name Google is now synonymous with internet-based searches, with the transitive verb “to google” now officially part of the Oxford English Dictionary. Most of us probably think of search engines as pragmatic tools which we use on a daily basis, but the fact of the matter is that search engines are a lucrative business, and Google is dominating the market with almost two-thirds of all internet searches.

In the past week—beginning with an editorial in the New York Times—there has been much debate as to whether or not the government should provide some sort of regulation over search engines. The article in the Times points out that when Google started they were a purely informational resource, providing an objective view of the web’s most relevant sites. Over the years, however, Google’s enterprises have expanded vastly, with maps, shopping, paid advertisements, email and litanies of other auxiliary projects. While business expansion is obviously a good thing, Google now has an incentive to promote their services above their competitors—which is a definite conflict of interest when, ostensibly, you’re managing an objective site.

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Search News Special: Web 2.0

Search engines and Web 2.0 have an unusual marriage. Here in the social media corner of the metaphorical room, we’ve long held the belief that a successful social media and Web 2.0 marketing campaign would contribute positively to organic search engine rankings. We’ve come to this conclusion not just from hopeful thinking, but from solid statistical analysis. Do one well, and the other will follow. Search Engine Land just ran an article about this very phenomenom, citing specific examples of links from social media sites that improved ranking. But all too often these kind of results are treated as an abnormality rather than the norm. The fact of the matter is that it’s extremely difficult to get online, let alone run a marketing campaign, without incorporating a least some aspect of web 2.0 or social media. Think about your daily web activities, and I bet most if not all of them involve some component of the read/write web, whether it’s social networking, blogs, or a simple interaction beyond the passive user. Bottom line, we can’t escape social media and Web 2.0, and the same goes for the search engines and their algorithms.
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Search News Recap 12.5

In keeping with my post last week about recapping the latest news in search, here’s some search engine stories of interest from around the web. This week, we’ll be talking about the recent releases of the data on the search trends of 2008, Google’s beta release of the social networking tool Friend Connect, and the on and off again drama of the Google / Yahoo search deal that has dominated headlines recently.

Search Trends 2008
It’s the time of year when the search giants like Google, Yahoo! and Ask.com give us some insight into the behavior of searchers. Some trends have remained consistent from 2007, but 2008 saw some interesting new topics rise and fall in the search box, most notably in American politics, natural disasters, the 2008 Olympics, and celebrity gossip. Search Engine Land has summarized the information quite nicely for us, highlighting the most important trends across all the engines that provided info. Here’s an overview:
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Search News Recap 11.24

We only scratch the surface of the search engines when it comes to news on our blog here at iePlexus, and I think we need to devote a little more time to such a broad and important subject. From here on out, I’m instituting a weekly search news recap, a place where we can review and discuss the most recent developments in search engines, ranking, optimization, and technology. Although we don’t directly provide search engine optimization here at iePlexus, it’s vital to consider the engines in any online marketing campaign, and news relating to that subject is just as significant. Also, with any social media advertising or web 2.0 marketing campaign, greater exposure in the search engines is often a byproduct of effective work, so it makes perfect sense to be stay informed. I’ve always been an advocate of a comprehensive, all-inclusive approach to internet marketing, so despite the additional work, I’m just going to have to create a new blog category and start sifting through the archives for relevant posts. Sympathy is definitely appreciated.
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