Google has spent years developing and honing their search engine algorithm to bring people the most relevant information on the web. And these efforts have been well rewarded. The name Google is now synonymous with internet-based searches, with the transitive verb “to google” now officially part of the Oxford English Dictionary. Most of us probably [...]

Search engines and Web 2.0 have an unusual marriage. Here in the social media corner of the metaphorical room, we’ve long held the belief that a successful social media and Web 2.0 marketing campaign would contribute positively to organic search engine rankings. We’ve come to this conclusion not just from hopeful thinking, but from solid [...]

In keeping with my post last week about recapping the latest news in search, here’s some search engine stories of interest from around the web. This week, we’ll be talking about the recent releases of the data on the search trends of 2008, Google’s beta release of the social networking tool Friend Connect, and the on [...]

We only scratch the surface of the search engines when it comes to news on our blog here at iePlexus, and I think we need to devote a little more time to such a broad and important subject. From here on out, I’m instituting a weekly search news recap, a place where we can review [...]