As I am sure you are aware, today is Cyber Monday. A day supposed to be filled with discounts and deals for online shoppers. While you will find many great deals, some are questioning whether Cyber Monday is real or just a smart business ploy. It seems to be a bit of both. Let me explain.
Just 4 years ago, in 2005, Shop.org coined the phrase ‘Cyber Monday’ in order to bring more traffic to their website. A year later, hundreds of other online retailers jumped on board and started an Internet tradition. While Black Friday, remains the biggest shopping day of the year, CyberMonday surprisingly is actually not the biggest online shopping day. One year after Cyber Monday started, Scott Silverman, Executive Director for Shop.org, said “It was not the biggest day, but it was an opportunity to create some consumer excitement.” (more…)