small businesses Tag

Effectively Using Social Media to Market Your Small Business

Despite its unequivocal position as the latest fad in business marketing and an immense legion of business execs and media sources touting its merits, a recent study shows that small businesses aren’t capitalizing on social media. While large, well-established corporations have jumped on the social media bandwagon with unbridled abandon, small- and medium-sized businesses appear reluctant to adopt this marketing trend.

According to the 2010 Business Monitor United States report, just 24 percent of small and medium businesses have generated sales through social media, and less than 1 percent cited social media as the dominant factor in promoting their business. Instead, companies have continued to utilize somewhat antiquated means of attracting customers, including old-fashioned word of mouth, networking events and traditional advertising. This aversion is quite surprising considering the ample amount of information and resources for implementing social media advertising  currently available to business owners. (more…)

Online Businesses Profit From Big Business Losses

In a time when countless retail giants are cutting costs, laying off and closing their doors, many small business owners are left wondering whether they’ll be next. It’s easy to see that the economic down turn has forced consumers to rethink their spending habits. Though the media tends to focus more on large corporations, small businesses across the country are getting hit just as hard.

In Austin, Texas people are saving money by waiting longer to get their hair cut. The Austin American-Statesman staff interviewed hairstylist Deborah Schrimpsher, who said that her customers now average only one haircut every two months, instead of one every five weeks, and that many people are choosing to color their hair at home.
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