Despite its unequivocal position as the latest fad in business marketing and an immense legion of business execs and media sources touting its merits, a recent study shows that small businesses aren’t capitalizing on social media. While large, well-established corporations have jumped on the social media bandwagon with unbridled abandon, small- and medium-sized businesses appear reluctant [...]

In a time when countless retail giants are cutting costs, laying off and closing their doors, many small business owners are left wondering whether they’ll be next. It’s easy to see that the economic down turn has forced consumers to rethink their spending habits. Though the media tends to focus more on large corporations, small [...]