social media advertising Tag

Social Media Versus Search

It seems like it’s impossible to get away from articles nowadays that start with the phrase “In these hard economic times…” But gear up for another, because in these hard economic times, companies are looking for any excuse to yield revenue and cut costs. Perhaps that accounts for part of the reason social media tactics are so very popular right now.

After all, sites like Facebook, Twitter, and MySpace can disseminate information about your company’s products and services in a quick and (most importantly) free way. And this ability has many touting this means of marketing as the next best thing.

But there’s also something to be said for holding off on any fad that simply seems too good to be true. After all, any new marketing efforts require time and energy. Even if there isn’t any money required upfront, there is still the necessary dedication of manpower. And this can be viewed as tantamount to expense, because time is most certainly money. As such, before you or your company launches an organized social media effort, make sure it’s right for your business and make sure your business is ready for that kind of campaign.
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Take It From the Clowns…

When it comes to social media marketing, sometimes you’ve just got to listen to the clowns. Well, a very specific group of clowns anyway.

In particular, the mind-bendingly bendy group at Cirque du Soleil has once again thrown off convention and is currently leading the movement by established and successful organizations to move advertising online. While they haven’t completely abandoned traditional means of advertising, Soleil’s social media manager Jessica Berlin is spearheading the effort to make the high budget production known on forums such as LinkedIn, Twitter, Facebook, and others.

In a recent panel discussion, Berlin divulged some key points about the benefits of moving advertising efforts online.
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Embracing Web 2.0 Marketing

Web 2.0 ButtonWith the constant expansion and evolution of the web, new trends develop almost daily. The new buzz is all about Web 2.0, a concept that is quoted often, but doesn’t have a concrete definition. For those of us who dive into the internet in our daily lives, it’s something we can’t avoid, even if everyone explains it a little differently. For our purposes, Web 2.0 is the advancement of the web, the progression from single, isolated websites to a vast expansion of connected applications and services. Websites like Flickr, MySpace, Digg and LinkedIn embody the idea and fundamentals of Web 2.0 – they’re not just websites, but communities; networks of users collaborating for the end goal of improving and categorizing the endless amount of information on the web. We now have the opportunity to use the internet as a platform for connection, and the concept of Web 2.0 enables that. Keep in mind this isn’t limited to social-oriented websites, business and application based sites are just as affected, and they’re embracing the new changes for the potential they hold.
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