Social Media Tag

From the Forbes 500 to the Facebook 50

facebook50Every year, it seems many of us wait for the list to see which companies will make it on to the Fortune 500.  Well now, a few of those companies have joined a new list.  The Facebook 50.  The new group was created by The Big Money, an online magazine focusing on the important aspects of economics and money.  The list covers to top ranking companies who are using Facebook to the best of their advantage.

Many have questioned The Big Money, because besides Facebook, there are plenty of other social media platforms companies are using, Twitter for example.  However the website explains, “social media is highly fickle; there is some reason to think that as soon as a site becomes an effective platform for corporate promotion, its irrelevance is imminent. That could still happen to Facebook, and in the last several months Twitter has gained a lot of momentum and millions of users. For now, however, Facebook still offers several advantages over its rivals: size, return usage, and the depth and variety of what companies can do.” (more…)

A Social Media Guide To Black Friday

blackfridayIt’s hard to believe, but the 2009 holiday season is upon us.  For the past several weeks, we’ve told you about companies gearing up for the holiday season.  While the ‘official’ start to holiday shopping doesn’t begin until Friday, companies have been using the power of the Internet in order to attract customers. Black Friday 2009 will definitely be different from years past, as Twitter and Facebookhave become a regulare part of our everyday life. (more…)

Twitter Founder: Site Not for Sale

twitternotsaleTwitter co-founder Biz Stone assured reporters Monday that, contrary to popular belief, the microblogging website is not up for sale, and there are no plans for a sale.  However, Stone said Twitter may eventually go public on the stock market for funding if necessary.

“We are definitely not interested in selling the company,” he said.  Later on he suggested that Twitter could eventually eye an initial public offering (IPO). “If an IPO’s the only thing, then sure. But if there is some other way, then that would be great too. Maybe some other new way will emerge.” (more…)

YouTube to Support Automatic Closed Captioning

YouTubeCCA few months ago, I opened a message from someone who watched a video of mine.  The message said:

“I am intrigued from reading what the people have commented on your videos. Not to mention your charismatic expression…

 
One teeny-weeny problem here: I am deaf and cannot understand what you have been saying on the videos. I wonder if it is possible to subtitle your videos. The subtitles also benefit the hearing people who are learning English as foreign language.

 
I know the technology to add the subtitles exists, but it is not always this easy sometimes.”

This really got me thinking.  I had never really thought about how the hearing impaired really can’t watch online videos and get the full effect, unless someone manually put captions on the video itself, or if the video featured signing.  It’s been something on my mind and something I personally have been trying to work on.  I want everyone to be able get the message — not just in my video, but in everyone else’s as well. (more…)

Fortune 100 Companies Confused By Twitter

skyscraper-perspective-tall-buildings copyA recent report from Weber Shandwick, a New York-based public relations firm, shows that many of the Fortune 100 companies are still trying to figure out the Twitter phenomenon taking over the planet.  However, they are going to need to get onboard soon if they want to keep up with the world.  The social-networking site has been very useful for companies by giving customers another way to stay in contact with their business.

Surprisingly, 27 of the 100 companies had never even touched Twitter, while the other 73 companies had created a total of 540 Twitter accounts for various departments within their company.  While that seems like a lot of accounts, the report found that only 32% showed personality on their profile along with well-designed backgrounds in addition to names and/or photos of those who posted tweets. 

Four percent of the accounts were no longer used and was due to either the account being “set up specifically for an event that had since ended or the account was simply abandoned. “Eleven percent of the accounts were quiet, and were categorized as placeholders to prevent what is known as “brand-jacking.”  The term comes from companies creating an account so that no one else will take the account.  This can cause confusion and potentially damage company reputations.  This shows that companies realize the important of Twitter, but aren’t necessarily using it. The remaining 53 percent would post, but with no personality, and only posting company news or product information. (more…)

Social Media Words Enter Official Lexicon

Picture 3“Word: something that is said. A speech sound or series of speech sounds that symbolizes and communicates a meaning usually without being divisible into smaller units capable of independent use.”  That’s the definition of a word, according to Merriam-Webster. 

The world is full of them.  In fact, there are more than 258,000 words in the English language.  They range from everyday words to silly words like supercalifragilisticexpialidocious.  While most of us can actually pronounce supercalifragilisticexpialidocious, the longest word in the English dictionary is Pneumonoultramicroscopicsilicovolcanoconiosis, which I’m not sure anyone can really pronounce.  Want to try pronouncing Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahul? No, I didn’t just hit a bunch of keys on the keyboard, either.  It’s actually the Maori name for a hill in New Zealand, and is officially the world’s longest name for a place.

These past few years, pop culture influenced which words make it into the English dictionary. Beyonce’s “Bootylicious” was added to the dictionary a few years ago, while the world of Harry Potter helped “muggle,” a person who possesses no magical powers, reserve a spot in the English dictionary as well.  While pop culture has had a significant impact on the world, it looks like it has stepped aside as social media starts to influence the world even more. (more…)

Twitter Study Shows When We Tweet

twitterclockTwitter is climbing the charts as one of everyone’s favorite social media tools.  A new study released some interesting facts about the micro-blogging website, which allows you to send a message to all your followers in 140 characters or less.  Pingdom, a Europe based company, tracked Twitter for three weeks, trying to figure out when and how much users tweet.  It seems like a simple report, but it’s actually quite interesting.

Over the three weeks, the report found that on average over 27.3 million tweets were sent every day.  If you break that down, that’s an average of 1,138,772 tweets per hour.  It’s obvious and noted that Americans have the largest presence on the site. (more…)

NASA’s Tweetup Has Liftoff

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Last month, we told you about NASA’s Tweet-up contest, where 100 lucky Twitter’s would be invited to watch Space Shuttle Atlantis take off.  The shuttle took off successfully at Monday at 2:28 EST, for an 11 day space mission and deliver necessary spare parts to the International Space Station 200 miles above the Earth, while those 100 lucky Twitter users stood by and shared their experience with the rest of the world through the social media site.

NASA had developed a special NASA Tweet-Up Twitter account, where they had created a List of attendees of which anyone on Twitter could follow and watch tweets come in live from the event.  The Tweet-up was a 2 day event, which gave Twitterer’s a VIP look a the inside works of NASA, and a front row view of the launch from the media circle at the Kennedy Space Center. (more…)