statistics Tag

Consumers Favor Brands With Social Network Profiles

social-media-bandwagonWe often here of studies that find consumers who follow or fan companies or brands on a social networking site, like Facebook or Twitter are more likely to purchase products or services from them.  Once again, the latest study from Chadwick Martin Bailey and iModerate Research Technologies confirms that.

Amazingly, the study found that consumers who follow companies or brands on Twitter are 67% more likely to buy from them, while 51% are more likely to buy from a brand that they follow on Facebook. And when it comes to recommending companies and brands to friends, 79% said they were more likely to recommend them if they were on Twitter and 60% if they were on Facebook.  (more…)

What Are Facebook Users Doing

facebookstatsWhether you love it or hate it, you have to admit Facebook has accomplished a lot in the past 6 years.  The company recently just announced they have more than 400 million users, and had changed it’s layout.  So with 400 million users on the site, what are they all doing on the site?

It’s funny you should ask.  Occasionally Facebook will release new statistics of what Facebook users are doing when they are the site.  And it just so happens they released an amazing list of what Facebookers are doing.  So without further ado, take a look at the latest Facebook statistics. (more…)

Twitter Study Shows When We Tweet

twitterclockTwitter is climbing the charts as one of everyone’s favorite social media tools.  A new study released some interesting facts about the micro-blogging website, which allows you to send a message to all your followers in 140 characters or less.  Pingdom, a Europe based company, tracked Twitter for three weeks, trying to figure out when and how much users tweet.  It seems like a simple report, but it’s actually quite interesting.

Over the three weeks, the report found that on average over 27.3 million tweets were sent every day.  If you break that down, that’s an average of 1,138,772 tweets per hour.  It’s obvious and noted that Americans have the largest presence on the site. (more…)

Blog Marketing for Business

I’ve talked before about the incredible adaption and utilization of blogs in the business world. From Fortune 500 companies and corporations to small businesses just starting out, blogs have made the business world stand up and take notice. In June of this year, I wrote about the BusinessWeek article that followed up on the original groundbreaking story that introduced much of the business world to blogs back in 2005. Business Blogs and Beyond talked about the significant changes in the marketing landscape, and how social media, blogs and other forms of Web 2.0 marketing have opened up the doors to advertising on all fronts, harnessing the ability to connect with customers on levels that were never before possible.

The articles and accolades for marketing with business blogs haven’t stopped. Instead, blogs have become the #1 necessity for business owners looking for affordable, effective marketing that can deliver even in a questionable economy. Recently, Entrepreneur Magazine published an article about getting your business noticed at a minimal cost. Their #1 suggestion was blogs. From the article: “Set up a blog … and begin writing interesting commentary that relates to your business, says Hager. To drive traffic, comment on other topic-related blogs and include links back to your own blog.” Further down the list, they mention “Exploiting the Web” as number 17. This suggestion includes utilizing social media sites like delicious.com and digg.com to advertise and market products or services.
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