In light of the 2016 Olympics, Twitter has been working on some new updates that are being made specifically so that users can easily follow the Olympic games and stay on top of the news that matters to them. Much like with the democratic and republican national conventions this will mean having special emoji. Twitter’s goal is to make changes that will improve the overall experience that users have while the Olympics is going on.
To start with, Twitter has added some corresponding flag emoji that will go with specific hashtags that Twitter users use while they are tweeting. This means that if people type a hashtag such as #USA then an American flag will be added to the hashtag as well. For the Refugee Olympic Athletes, they will be using a world held in two hands instead. These emoji will help to add a visual aspect to these tweets.
So that Twitter users will be able to follow the Olympics much more easily, Twitter is going to be adding a special place under Twitter Moments where users can easily follow along with what is being tweeted about the games. There are different accounts that can be followed in addition to recap moments that will make it easy for users to find medal counts, event results, and other important information. Users will be able to follow moments based on their favorite events and their own country.
Twitter owned applications including Periscope will also be on board to make it so that Twitter users are able to follow the Olympics better. Twitter Amplify will be offering many video highlights and Periscope will have an Olympics channel that will cover a wide range of content that will be related to the Olympics as a whole. These will be great places for Twitter users to watch content and get videos from their favorite events and athletes.
By adding these different features to Twitter, the social media site is helping to encourage users to engage in the conversation as this world wide event goes on. The different aspects of their updates are meant to make talking about the Olympics easier and more fun to do. Twitter’s obvious goal is to have people talking about the Olympics and going to Twitter to find the information about the Olympics that they are interested in.