targeted advertising Tag

New Businesses, Legislation Look to Address Online Privacy Concerns

The rampant use of social media sites and online networks has made personal information more readily available than ever. And with sites like Facebook constantly having their privacy settings and policies called into question, people are becoming increasingly concerned with monitoring and managing their online image. The issue of online privacy has helped spawn a completely new industry with startups offering a plethora of services centering on targeted marketing and persona information.

There are always two sides to any story, of course. Some of these companies are seeking to help businesses capitalize on this new and readily available personal information, while others take the opposite approach by helping individuals maintain online privacy and monitor how their information is being utilized. According to Forrester Research, online identity protection is now a $2.5 billion industry, and it continues to grow by 12 to 15 percent each year.

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How Twitter Is Making Now Money

Twitter has launched it’s advertising platform, which many have been anticipating for months.  Obviously, Twitter has to make money some how and today is the day that ad’s are introduced to the site.  And like Biz Stone said back in November, “It’s going to be amazing.” The best part seems to be that the ad platform seems to be well liked in the first hour of it’s debut.

Unlike most ad’s which can take up plenty of room, ad’s on Twitter come in a small box underneath a tweet, saying “Promoted by…” which will come up in search results.  In all honesty, it doesn’t take up to much room and doesn’t make the site look awful, however it’s still noticeable, which is good news for businesses that are going to want to jump on board. (more…)

Italian Plumbers Rejoice, Nintendo Dominates the Internet

Everyone below the age of thirty-five who is even remotely interested in videogames holds strong to one steadfast truth—Nintendo rules. There’s really no way of avoiding that simple reality. Looming large in the development of many 80s-bred children, Nintendo has been able to seamlessly take their business online while others have fell short. What allows Nintendo to translate its awesome into the world of online business so well? Here are just a few of the possible contributing factors.

-Nintendo was the game of choice throughout the 80s. The children that grew up addicted to Tetris and 2-D Mario are the same kids that are currently addicted to MySpace. In short, their client base constitutes the “internet generation,” and it’s only natural they’d continue their love of Nintendo through online venues.

-While many companies hoard and protect every aspect of their intellectual creations, Nintendo has had a (relatively) open attitude. The iconic games and characters have been translated into just about every new technology, and they are often discussed, altered, and lampooned across the internet.
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